At its Spring Forward event in San Francisco, Apple just now announced that its Apple TV is receiving a major price cut. The Cupertino-based company is slashing the price of the Apple TV from $99 to $69. More than 25 million units of its digital media player have sold so far, the company revealed.
At the sidelines, the company also announced that it has inked a partnership with HBO, as part of which it will be bringing the HBO Now streaming service to the Apple TV next month. “When you subscribe to HBO Now, you will have access to all our acclaimed original programming, past present and future, as well as our unmatched lineup of Hollywood blockbusters,” HBO CEO Richard Plepler said.
HBO Now will cost users $14.99 a month when it launches next month. Users will be able to enjoy the first month for free if they sign up via Apple TV, iPad, or an iPhone.