The Apple Watch pre-orders got off to a strong start with CEO Tim Cook saying that sales were great. But the company it seems has not been able to keep up with the demand and a leaked internal memo reveals that buyers won t be able to purchase the wearable at an Apple Retail Store before next month. Also Read - Apple App store removes this popular dating app for spreading misinformationAlso Read - Apple adds UPI, RuPay, net banking on App Store: How to add new payment methods
In an internal memo obtained by French website iGen, Apple retail chief Angela Ahrendts talks about the status of Apple Watch availability. While she says that customers who pre-ordered will start receiving deliveries next Friday as planned, she acknowledges that there are delays. Also Read - Apple co-founder Steve Jobs' job application sold for over Rs 2.5 crore
Apple Watches were expected to be hitting retail stores on April 24, but Ahrendts writes, due to high global interest combined with our initial supply, we are only taking orders online right now. I’ll have more updates as we get closer to in-store availability, but we expect this to continue through the month of May.
It seems Apple wasn t expecting the unprecedented demand for its first-ever wearable. Another indication of the delay is the company quietly changing the Available 4.24.15 tagline on its website to The Watch is coming.
Pre-orders last week got off to a strong start, and variants that were ready to be shipped out on April 24 were quickly over and shipping times slipped to as far as July. In China, the Watch Edition range was sold out in less than an hour. While Apple has yet to announce the official numbers, a research firm claims that the company garnered over a million pre-orders in the US alone.
The full memo follows.
On behalf of Tim and the rest of the executive team, I want to thank you very much for making last Friday’s debut of Apple Watch unforgettable. The Previews going on in our stores and support from our Contact Centers are unlike anything we have done before.
The feedback from customers is overwhelmingly positive. They are excited about Apple Watch, and your teams are creating fantastic experiences for them. Customers who pre-ordered will start receiving deliveries next Friday as planned, and I know you will do a great job helping them get set up.
Many of you have been getting questions asking if we will have the watch available in stores on April 24 for walk-in purchases. As we announced last week, due to high global interest combined with our initial supply, we are only taking orders online right now. I’ll have more updates as we get closer to in-store availability, but we expect this to continue through the month of May. It has not been an easy decision, and I want to share with you the thinking behind it.
It’s important to remember that Apple Watch is not just a new product but an entirely new category for us. There’s never been anything quite like it. To deliver the kind of service our customers have come to expect-and that we expect from ourselves-we designed a completely new approach. That’s why, for the first time, we are previewing a new product in our stores before it has started shipping.
Apple Watch is also our most personal product yet, with multiple case and band options because it’s an object of self-expression. Given the high interest and initial supply at launch, we will be able to get customers the model they want earlier and faster by taking orders online.
I know this is a different experience for our customers, and a change for you as well. Are we going to launch every product this way from now on? No. We all love those blockbuster Apple product launch days-and there will be many more to come. They’re the moments where you, our teams, shine. And our customers love them as well!
Apple Watch is an exciting new product and we are at the start of a very exciting time at Apple. You’re the best team on earth and you are doing an amazing job.
For customers who want to buy a watch, please continue to help them place their order online. Also make sure they know that, wherever they buy, Apple will provide them with a great Personal Setup experience – either online or in our stores. This includes syncing their Apple Watch with their iPhone and teaching them about all the incredible features of their new Apple Watch.
Thank you very much again, and I look forward to seeing you soon.