Apple won’t be releasing its first wearable Apple Watch in early 2015. The company unveiled the Apple Watch at its new iPhones event in September. Since then it has maintained that it will be launching the device in early 2015. However, according to a 9to5Mac report, Apple Retail SVP Angela Ahrendts has told retail employees in a video message that the Apple Watch will be coming in spring (starts at the end of March).
“We’re going into the holidays, we’ll go into Chinese New Year, and then we’ve got a new watch launch coming in the spring,” Ahrendts reportedly said in the video message.
This is the first time an Apple executive has spoken about the launch timeframe of the Apple Watch. According to reports from earlier this year, the company was originally intending to the start shipping the device in the fall of 2014, but later postponed it citing engineering difficulties. Some reports also suggest that this delay could be because Apple want to improve the battery of the Apple Watch, which currently needs to be charged daily.
The report also adds that Apple CEO Tim Cook wants the retail employees to be trained to provide better customer experience – including how to easily swap out different sizes and bands.