Apple leads global wearables market with 4.7 million Apple Watch shipments in Q2, 2018: IDC

Xiaomi held the second position with 4.2 million units shipment.

  • Published: September 5, 2018 12:09 PM IST

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Apple Watch has topped wearable market again in the last quarter with 4.7 million units shipment and overall 17 percent market share globally. As per research firm International Data Corporation (IDC) data, Apple maintained its position at the top of the smartwatch sales chart in Q2, 2018.

Apple remained ahead of Xiaomi, which trailed by just two percent in market share and was number one wearable brand in India in last quarter. The Cupertino company top position was part due to demand for its LTE-enabled Apple Watch Series 3.

Xiaomi held the second position with 4.2 million units shipment. The major point of its success remained multiple variants of the Mi Band and diversified product portfolio like kid’s watches. Overall, global wearables market growth continued during the second quarter of 2018 as shipment volume reached 27.9 million units, which is up by 5.5 percent from the previous year in the same quarter, reported IDC.

“While the previous generation of wearables was focused on providing descriptive feedback like step counts, the current and upcoming generations are far more capable and are well on track to becoming prescriptive and diagnostic tools,” Ramon Llamas, research director for IDC’s wearables team, said in the report. “Users have come to want more from their wearable devices, and smart watches have met that demand.”

Fitbit remained at third position as the decline continued because of sales of basic wristbands in the past and the company could not maintain pace during the second quarter. The Fitbit Versa however expanded little bit of userbase, and the smartwatch alone was the second largest shipment with 1.1 million units in Q2.

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Huawei, and Garmin remained on fourth and fifth position with 1.8 million and 1.5 millions shipment respectively. As per IDC, Huawei has been heavily focused on the Chinese market, and its dual brand strategy with Honor accounts for a little over half of all the wearables shipped by the company.

As for Garmin, the company did well and extended its lead over Samsung to maintain fifth position globally. The company continues to benefit from the fitness-oriented Vivo line fitness trackers and new golf-centered Approach S10.

  • Published Date: September 5, 2018 12:09 PM IST