UPDATE: The App Store has crossed the 25 billion app download milestone!
Apple’s App Store is about to clock 25 billion app downloads within the next 24 hours according to our off-the-hand calculation. It took Apple three years to reach the 15 billion download mark while the latest 10 billion apps have been downloaded in less than eight months! Considering Apple announced hitting the 15 billion download mark on July 7, 2011, we estimate an average of over 40 million app downloads everyday. However, the actual rate of download would be much higher, considering Apple added 62 million iOS devices (iPhones, iPads and iPod touch) in the last quarter alone. I also expect a spike in app downloads today considering the 25 billion download mark approaching and the competition around it. Read on for more.
Taking into account the time between the 15th billion and 25th billion app download suggests Apple is currently clocking an average of over 1.25 billion app downloads a month. With an installed base of 315 million iOS devices and the impending launch of the iPad 3 next week, Apple’s next 10 billion app downloads could happen within the next five months, just in time for the next iPhone announcement, which can be expected to happen in September-October time-frame just like the iPhone 4S.