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Apple's 'fierce cannibalism' of its own product might lead to iPad Mini discontinuation: Report

Apple iPad Mini might just be taking its last breath.


After offering no updates and software support for over a year now, Apple might kill its iPad Mini line-up. The company has lately noted a significant dip in sales of iPads, but is still continuing with the product. However, the iPad Mini which was launched first in the year 2012, struggles to find a place for itself among other bigger sized and relatively less expensive iPads, could now be discontinued.

According to a report citing source close to Apple, the iPad Mini is not making any significant numbers in terms of sales and is being ‘phased’ out. This is reportedly said to be repercussions of Apple’s “fierce cannibalism” of its own product. Apple currently offers only iPad Mini 4, which retails in India at around Rs 28,900 for 16GB, Rs 35,900 for 32 GB and Rs 42,900 for 64GB.  ALSO READ: Apple iPad Pro 2 rumored to launch at WWDC; here’s everything we know so far

When iPad Mini was launched around five years ago with a 7.9-inch display, there were not many devices or phablets with big display size in a compact form factor as the ‘Mini’. Apparently, the device seems to struggle in tablets category as well and now iPad Mini seems too big for the ‘Mini’ category. This is why the Cupertino giant might eliminate iPad Mini from the iPad line-up.

Instead, Apple is said to focus on their new iPad and iPad Pro devices. Rumors have it that the company is also working on a 10.5-inch iPad with thinner bezels.

  • Published Date: May 17, 2017 1:40 PM IST

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