At the earnings call for Apple’s fiscal Q4 2014, CEO Tim Cook had addressed the iPads’ continued lack of sales growth and said that he just considers it as a mere ‘speed bump’ and nothing else. Even though it’s too early to tell whether the new iPads, recently unveiled by Apple, will manage to revive the sales or not, the latest figures revealed by IDC’s quarterly report indicates that Apple is losing its global market share. The latest report reveals that even though Apple continues to rank on top among global tablet sales, it still has lost its global market share from 29.2 percent in 2013 to 22.8 percent this year. Also Read - Samsung Galaxy Watch Active4 leaked renders show fresh design, flatter display
In 2013, Apple managed to sell 14.1 million units of the its tablets as compared to the 12.3 million this year reducing its global market share to 22.8 percent. IDC analyst Jean Philippe Bouchard says that tablet sales have slowed as large-screened smartphones, or phablets are becoming more popular. Also Read - New iPhone SE to be the most affordable 5G phone from Apple, to launch in 2022
In comparison, Samsung shipped 9.9 million units capturing an 18.3 percent market share in the third quarter. Asus and Lenovo followed suit with selling 3.5 million and 3 million units, capturing 6.5 percent and 5.7 percent market share respectively. Also Read - Samsung Galaxy S22 could get 50MP main rear camera sensor, not 108MP
Comparing the shipping numbers from last year, Samsung and Lenovo managed to increase the amount of tablets shipped. However, just like Apple, Asus saw a decline in their shipments from 3.6 million to 3.5 million. The report states that Apple had anticipated the decline as they noted that the iPad’s lifecycle is extending.
Cook, in his earning’s speech, had said that they had managed to sell 247 million iPads over the first four years, more than the amount of iPhones that were sold in the first four years.
Cook also conceded that some customers are probably opting to purchase Macs or iPhones instead of iPads, and also that he had no problem with that. However, he has not lost faith in the iPad product line. “I’m very bullish on where we can take iPad over time. We’re continuing to invest in the product pipeline, we’re continuing to invest in distribution.”