comscore Apple's ‘It’s show time’ March 25 event highlights: Apple TV Plus, Apple News Plus, Apple Arcade, and more announced
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Apple's ‘It’s show time’ March 25 event highlights: Apple TV Plus, Apple News Plus, Apple Arcade, and more announced

Apple is set to launch its long-rumored TV streaming service, the controversial news subscription service, and even a gaming subscription service.

  • Updated: March 25, 2019 11:44 PM IST
Apple Its show time event

Apple is all set to shake the software services segment in a major way with its “It’s show time” March 25 event. As previously noted, the company is all set to launch a number of software services today. The event is set to kick start at 10:30 PM according to Indian local time. It will be held at the Steve Jobs Theater in the Apple Park in Cupertino, California. Apple will live stream the event on its official website for everyone who is not able to attend the event personally. We have added details about how you can watch the live stream. Also Read - Apple iOS 14.2 public beta now available for supported iPhones and iPads

However, you can also join us here to the live blog for the launch event where we bring everything as it happens. Rumors following up to today’s event indicate that the company is set to launch its long-rumored TV streaming service, the controversial Apple news subscription service, and even a gaming subscription service. Last but not least, some rumors also indicate that the company may also launch its own credit card. Also Read - Apple iPhone 12 Mini could be the smallest phone in new iPhone 12 series

Even though the company has already launched refreshed versions of its iPad Mini, iPad Air, iMacs, and AirPods, it is a possibility that the company may reveal the refreshed version of its iPod and the Apple TV to propel its streaming effort. But regardless of the rumors and possibilities, catch everything live as it happens. Also Read - Apple iPhone 12 price: You may get it at this cost, thanks to OLED display and 5G connectivity

LIVE UPDATES

05:50 AM IST 26 Mar

That’s it for the event. Thank you all for joining us for the live blog.

05:49 AM IST 26 Mar

He is talking about the importance of the customer for the company and thanking every one working for Apple to make today possible.

05:48 AM IST 26 Mar

Tim is back on stage talking about the importance of the services for the company.

05:46 AM IST 26 Mar

Tim joins Oprah on stage.

05:45 AM IST 26 Mar

Oprah is working on two different documentaries for Apple TV Plus and has teamed up with Apple for a book club.

05:41 AM IST 26 Mar

Oprah Winfrey is on the stage for the “one more thing” for Apple this time.

05:39 AM IST 26 Mar

It will be ad-free, on-demand service that will be available online and offline. It will be available in more than 100 countries starting this fall.

05:37 AM IST 26 Mar

Apple is now showcasing a video to give a sneak-peek at all the major shows that will come to Apple TV Plus.

05:34 AM IST 26 Mar

Sara is now performing the theme song of the “Little Voices” show.

05:32 AM IST 26 Mar

J.J Abrams and Sara Bareilles take the stage to talk about their show “Little Voices”.

05:29 AM IST 26 Mar

Big Bird and Julia from Sesame Street are on stage to talk about their new show.

05:24 AM IST 26 Mar

Kumail Nanjiani is on stage to talk about his show called “Little America” focused on immigrants in the United States.

05:21 AM IST 26 Mar

Apple is really flexing its muscles with this new service: Rehan.

05:20 AM IST 26 Mar

Jason Momoa and Alfre Woodard are on stage to talk about their new show “See”.

05:17 AM IST 26 Mar

Oh wait, Steve Carell also on stage now, will be part of “The Morning Show”.

05:16 AM IST 26 Mar

Jennifer Aniston and Reese Witherspoon are on stage to talk about their new “The Morning Show” as part of the new service.

05:15 AM IST 26 Mar

Steven Spielberg is working on a new series as part of Apple TV Plus.

05:13 AM IST 26 Mar

Who would have though?

05:12 AM IST 26 Mar

Steven Spielberg is on stage.

05:09 AM IST 26 Mar

Steven Spielberg, JJ Abrams, Ron Howard, and more are talking about stories and storytelling in a video.

05:07 AM IST 26 Mar

This service will focus on best stories that should be told.

05:05 AM IST 26 Mar

Apple is launching a new service “Apple tv+”

05:04 AM IST 26 Mar

The TV streaming app is coming to more than 100 countries.

05:03 AM IST 26 Mar

It is also coming to FireTV and Roku.

05:03 AM IST 26 Mar

Apple TV app is also coming to smart TVs including Samsung, LG, Sony, and Vizio.

05:02 AM IST 26 Mar

Apple TV Channels is launching this May with a new update and this app is also coming to the Mac soon.

04:59 AM IST 26 Mar

The new app is integrating all the content from different streaming apps and TV channels.

04:55 AM IST 26 Mar

Apple TV Channels, the new Apple TV app will allow users to pay what they want, all in one app, on demand, online and offline with best picture and sound. Users can use this app to share the content with their family.

04:52 AM IST 26 Mar

Apple is launching a new Apple TV app with the subscription.

04:51 AM IST 26 Mar

Apple Arcade is coming this fall in more than 150 countries. No pricing details announced right now.

04:51 AM IST 26 Mar

Apple TV is the next thing in the event.

04:51 AM IST 26 Mar

Apple Arcade is coming this fall in more than 150 countries. No pricing details announced right now.

04:49 AM IST 26 Mar

Users can play any of the more than 100 new and exclusive games as part of the service on iPhones, iPads, Macs, and Apple TVs.

04:48 AM IST 26 Mar

Unlike streaming, all games can be played offline. No ads and no additional purchases.

04:48 AM IST 26 Mar

With the subscription, users can download any game, at any given time.

04:47 AM IST 26 Mar

Apple Arcade will be a new section in the App Store.

04:46 AM IST 26 Mar

Apple is showcasing a number of new games that will come with its Apple Arcade.

04:43 AM IST 26 Mar

It is the first subscription service that focuses on mobile, desktop, and living room (TV).

04:43 AM IST 26 Mar

“Apple Arcade” is the official name of the game subscription service by Apple.

04:41 AM IST 26 Mar

Apple is talking about its gaming service.

04:40 AM IST 26 Mar

iOS is the largest gaming platform in the world.

04:40 AM IST 26 Mar

Next up is the Apple App Store.

04:40 AM IST 26 Mar

The physical Apple card is made of titanium with no CVV, card number, expiry date or anything else on the card.

04:39 AM IST 26 Mar

Apple Card is coming to the Wallet app this summer.

04:39 AM IST 26 Mar

Apple has also designed a physical Apple Card for the times when users are not around the areas where Apple Pay is accepted.

04:37 AM IST 26 Mar

Apple states that Goldman Sachs will not sell its user data to third parties.

04:36 AM IST 26 Mar

Apple claims that it will not know what you bought, where you bought it and how much you bought it for.

04:36 AM IST 26 Mar

Every purchase is authenticated with Face ID and Touch ID.

04:35 AM IST 26 Mar

Apple has teamed with Goldman Sachs and MasterCard for Apple Card.

04:35 AM IST 26 Mar

Apple Card offers low interest rates.

04:34 AM IST 26 Mar

There are no late fees, annual fees, international fees or anything.

04:33 AM IST 26 Mar

Apple is giving 2 percent of the total amount paid using Apple Pay to its users with Daily Cash. This will increase to 3 percent if and when users are using Apple Pay to buy Apple services or devices.

04:31 AM IST 26 Mar

Apple Card is bringing in awards with “Daily Cash” offering cash back to users, every day.

04:30 AM IST 26 Mar

Apple is baking in expense tracking along with the Apple Card.

04:30 AM IST 26 Mar

Users just need to sign up for the card inside the app on their iPhone.

04:29 AM IST 26 Mar

Apple card is immediately available and users can use it worldwide. It is inside the wallet app and always with the users.

04:27 AM IST 26 Mar

“Apple Card” is officially here to transform the credit card industry.

04:27 AM IST 26 Mar

Apple is launching its own credit card.

04:26 AM IST 26 Mar

The service is available in the United States and Canada. It will come to Australia and the UK in Europe later this fall. Apple has added a number of popular Canadian magazines and The Star.

04:26 AM IST 26 Mar

Apple Pay is coming to transit.

04:25 AM IST 26 Mar

By the end of 2019, Apple Pay will be available in more than 40 countries.

04:25 AM IST 26 Mar

Apple Pay will cross 10 billion transactions this year.

04:24 AM IST 26 Mar

Apple Pay is next.

04:24 AM IST 26 Mar

Tim is back on stage.

04:24 AM IST 26 Mar

The service is available in the United States and Canada. It will come to Australia and the UK in Europe later this fall. Apple has added a number of popular Canadian magazines and The Star.

04:23 AM IST 26 Mar

The cost of the service is $9.99 per month and subscribers can share it with their family without any additional charge.

04:22 AM IST 26 Mar

The service uses ‘on device’ algorithms to recommend articles. This means Apple does not know what users are reading and it does not let advertisers track Apple News+ subscribers.

04:21 AM IST 26 Mar

Apple News+ will also include digital subscriptions including theSkimm. It will also include The Wall Street Journal and the LA Times.

04:19 AM IST 26 Mar

Users can access about 300 magazines with the help of Apple News+ subscription.

04:17 AM IST 26 Mar

With the subscription, users will get access to all the latest issues of new magazines.

04:16 AM IST 26 Mar

The entire magazine will be specifically crafted with typography, animations, and infographics.

04:16 AM IST 26 Mar

Magazines will come with “Live covers” where the photos will be replaced with a video.

04:15 AM IST 26 Mar

It will come in the same familiar Apple News app.

04:14 AM IST 26 Mar

Roger Rosner, VP of Apps at Apple takes the stage to talk about Apple News+ in detail.

04:12 AM IST 26 Mar

Apple is showcasing all that will come with this new service in a comprehensive video.

04:10 AM IST 26 Mar

Cook is talking about all the important types of news and magazines that will come in a new service called “Apple News+”.

04:09 AM IST 26 Mar

He is also talking about how Apple focuses on quality.

04:09 AM IST 26 Mar

Magazines are coming to Apple News.

04:09 AM IST 26 Mar

Cook is now talking about all the things that Apple News currently offers.

04:07 AM IST 26 Mar

Apple News is now the number 1 news app.

04:06 AM IST 26 Mar

Apple News is first.

04:06 AM IST 26 Mar

Services are personalized and curated by experts.

04:06 AM IST 26 Mar

Services have to be easy to use with attention to detail. They have to ensure that user data is private and secure.

04:05 AM IST 26 Mar

Cook is now talking about all the services that Apple is currently offering with the iOS.

04:04 AM IST 26 Mar

Tim is now explaining what service is to the world.

04:03 AM IST 26 Mar

Cook claims that this event will be a lot different than past Apple events.

04:03 AM IST 26 Mar

Today is all about services.

04:02 AM IST 26 Mar

Cook invites everyone to the Steve Jobs Theater.

04:02 AM IST 26 Mar

“Directed by The Crazy Ones” as Tim Cook takes on the stage.

04:02 AM IST 26 Mar

The beginning seems to be stylized into the start of a TV show or a classic movie credit roll out.

04:01 AM IST 26 Mar

There is that classic Apple breaking the large TV screen advertisement.

04:00 AM IST 26 Mar

The classic Apple logo to kick things off.

04:00 AM IST 26 Mar

We are a go for the event.

03:57 AM IST 26 Mar

We are just 4 minutes away from the start of the event.

03:48 AM IST 26 Mar

Music has started playing as everything comes to order.

03:43 AM IST 26 Mar

We are just 16 minutes away from the event. Things are starting to settle.

03:43 AM IST 26 Mar

We are just 16 minutes away from the event. Things are starting to settle.

03:34 AM IST 26 Mar

Rumors also indicate that the company may launch its own credit card at the launch event.

03:23 AM IST 26 Mar

We are 37 minutes away from the start of the event.

03:22 AM IST 26 Mar

The third expected subscription-based service that Apple may launch is a gaming-centric service.

03:14 AM IST 26 Mar

The reason for this controversy is the revenue split that Apple is demanding from news publishers.

03:14 AM IST 26 Mar

The news subscription service has been the center of controversy for a long time.

03:11 AM IST 26 Mar

Moving from TV streaming service, the company is also expected to launch its subscription-based news service.

03:10 AM IST 26 Mar

The company has long been rumored to transform the television industry. It’s TV streaming service is likely to be a step in that direction.

03:00 AM IST 26 Mar

The primary service that Apple is likely to launch is its Apple TV streaming service.

02:59 AM IST 26 Mar

Apple is expected to enter the software services market while launching a number of subscription-based services.

02:58 AM IST 26 Mar

Hello everyone, welcome to the live blog for Apple’s “It’s show time” event.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel.
  • Published Date: March 25, 2019 9:12 PM IST
  • Updated Date: March 25, 2019 11:44 PM IST



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