Apple is all set to shake the software services segment in a major way with its “It’s show time” March 25 event. As previously noted, the company is all set to launch a number of software services today. The event is set to kick start at 10:30 PM according to Indian local time. It will be held at the Steve Jobs Theater in the Apple Park in Cupertino, California. Apple will live stream the event on its official website for everyone who is not able to attend the event personally. We have added details about how you can watch the live stream.
However, you can also join us here to the live blog for the launch event where we bring everything as it happens. Rumors following up to today’s event indicate that the company is set to launch its long-rumored TV streaming service, the controversial Apple news subscription service, and even a gaming subscription service. Last but not least, some rumors also indicate that the company may also launch its own credit card.
Even though the company has already launched refreshed versions of its iPad Mini, iPad Air, iMacs, and AirPods, it is a possibility that the company may reveal the refreshed version of its iPod and the Apple TV to propel its streaming effort. But regardless of the rumors and possibilities, catch everything live as it happens.
That’s it for the event. Thank you all for joining us for the live blog.
He is talking about the importance of the customer for the company and thanking every one working for Apple to make today possible.
Tim is back on stage talking about the importance of the services for the company.
Tim joins Oprah on stage.
Oprah is working on two different documentaries for Apple TV Plus and has teamed up with Apple for a book club.
Oprah Winfrey is on the stage for the “one more thing” for Apple this time.
It will be ad-free, on-demand service that will be available online and offline. It will be available in more than 100 countries starting this fall.
Apple is now showcasing a video to give a sneak-peek at all the major shows that will come to Apple TV Plus.
Sara is now performing the theme song of the “Little Voices” show.
J.J Abrams and Sara Bareilles take the stage to talk about their show “Little Voices”.
Big Bird and Julia from Sesame Street are on stage to talk about their new show.
Kumail Nanjiani is on stage to talk about his show called “Little America” focused on immigrants in the United States.
Apple is really flexing its muscles with this new service: Rehan.
Jason Momoa and Alfre Woodard are on stage to talk about their new show “See”.
Oh wait, Steve Carell also on stage now, will be part of “The Morning Show”.
Jennifer Aniston and Reese Witherspoon are on stage to talk about their new “The Morning Show” as part of the new service.
Steven Spielberg is working on a new series as part of Apple TV Plus.
Who would have though?
Steven Spielberg is on stage.
Steven Spielberg, JJ Abrams, Ron Howard, and more are talking about stories and storytelling in a video.
This service will focus on best stories that should be told.
Apple is launching a new service “Apple tv+”
The TV streaming app is coming to more than 100 countries.
It is also coming to FireTV and Roku.
Apple TV app is also coming to smart TVs including Samsung, LG, Sony, and Vizio.
Apple TV Channels is launching this May with a new update and this app is also coming to the Mac soon.
The new app is integrating all the content from different streaming apps and TV channels.
Apple TV Channels, the new Apple TV app will allow users to pay what they want, all in one app, on demand, online and offline with best picture and sound. Users can use this app to share the content with their family.
Apple is launching a new Apple TV app with the subscription.
Apple TV is the next thing in the event.
Apple Arcade is coming this fall in more than 150 countries. No pricing details announced right now.
Users can play any of the more than 100 new and exclusive games as part of the service on iPhones, iPads, Macs, and Apple TVs.
Unlike streaming, all games can be played offline. No ads and no additional purchases.
With the subscription, users can download any game, at any given time.
Apple Arcade will be a new section in the App Store.
Apple is showcasing a number of new games that will come with its Apple Arcade.
It is the first subscription service that focuses on mobile, desktop, and living room (TV).
“Apple Arcade” is the official name of the game subscription service by Apple.
Apple is talking about its gaming service.
iOS is the largest gaming platform in the world.
Next up is the Apple App Store.
The physical Apple card is made of titanium with no CVV, card number, expiry date or anything else on the card.
Apple Card is coming to the Wallet app this summer.
Apple has also designed a physical Apple Card for the times when users are not around the areas where Apple Pay is accepted.
Apple states that Goldman Sachs will not sell its user data to third parties.
Apple claims that it will not know what you bought, where you bought it and how much you bought it for.
Every purchase is authenticated with Face ID and Touch ID.
Apple has teamed with Goldman Sachs and MasterCard for Apple Card.
Apple Card offers low interest rates.
There are no late fees, annual fees, international fees or anything.
Apple is giving 2 percent of the total amount paid using Apple Pay to its users with Daily Cash. This will increase to 3 percent if and when users are using Apple Pay to buy Apple services or devices.
Apple Card is bringing in awards with “Daily Cash” offering cash back to users, every day.
Apple is baking in expense tracking along with the Apple Card.
Users just need to sign up for the card inside the app on their iPhone.
Apple card is immediately available and users can use it worldwide. It is inside the wallet app and always with the users.
“Apple Card” is officially here to transform the credit card industry.
Apple is launching its own credit card.
Apple Pay is coming to transit.
By the end of 2019, Apple Pay will be available in more than 40 countries.
Apple Pay will cross 10 billion transactions this year.
Apple Pay is next.
Tim is back on stage.
The service is available in the United States and Canada. It will come to Australia and the UK in Europe later this fall. Apple has added a number of popular Canadian magazines and The Star.
The cost of the service is $9.99 per month and subscribers can share it with their family without any additional charge.
The service uses ‘on device’ algorithms to recommend articles. This means Apple does not know what users are reading and it does not let advertisers track Apple News+ subscribers.
Apple News+ will also include digital subscriptions including theSkimm. It will also include The Wall Street Journal and the LA Times.
Users can access about 300 magazines with the help of Apple News+ subscription.
With the subscription, users will get access to all the latest issues of new magazines.
The entire magazine will be specifically crafted with typography, animations, and infographics.
Magazines will come with “Live covers” where the photos will be replaced with a video.
It will come in the same familiar Apple News app.
Roger Rosner, VP of Apps at Apple takes the stage to talk about Apple News+ in detail.
Apple is showcasing all that will come with this new service in a comprehensive video.
Cook is talking about all the important types of news and magazines that will come in a new service called “Apple News+”.
He is also talking about how Apple focuses on quality.
Magazines are coming to Apple News.
Cook is now talking about all the things that Apple News currently offers.
Apple News is now the number 1 news app.
Apple News is first.
Services are personalized and curated by experts.
Services have to be easy to use with attention to detail. They have to ensure that user data is private and secure.
Cook is now talking about all the services that Apple is currently offering with the iOS.
Tim is now explaining what service is to the world.
Cook claims that this event will be a lot different than past Apple events.
Today is all about services.
Cook invites everyone to the Steve Jobs Theater.
“Directed by The Crazy Ones” as Tim Cook takes on the stage.
The beginning seems to be stylized into the start of a TV show or a classic movie credit roll out.
There is that classic Apple breaking the large TV screen advertisement.
The classic Apple logo to kick things off.
We are a go for the event.
We are just 4 minutes away from the start of the event.
Music has started playing as everything comes to order.
We are just 16 minutes away from the event. Things are starting to settle.
Rumors also indicate that the company may launch its own credit card at the launch event.
We are 37 minutes away from the start of the event.
The third expected subscription-based service that Apple may launch is a gaming-centric service.
The reason for this controversy is the revenue split that Apple is demanding from news publishers.
The news subscription service has been the center of controversy for a long time.
Moving from TV streaming service, the company is also expected to launch its subscription-based news service.
The company has long been rumored to transform the television industry. It’s TV streaming service is likely to be a step in that direction.
The primary service that Apple is likely to launch is its Apple TV streaming service.
Apple is expected to enter the software services market while launching a number of subscription-based services.
Hello everyone, welcome to the live blog for Apple’s “It’s show time” event.
- Published Date: March 25, 2019 9:12 PM IST
- Updated Date: March 25, 2019 11:44 PM IST