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Apple's ‘It’s show time’ March 25 event highlights: Apple TV Plus, Apple News Plus, Apple Arcade, and more announced

Apple is set to launch its long-rumored TV streaming service, the controversial news subscription service, and even a gaming subscription service.

  • Updated: March 25, 2019 11:44 PM IST
Apple Its show time event

Apple is all set to shake the software services segment in a major way with its “It’s show time” March 25 event. As previously noted, the company is all set to launch a number of software services today. The event is set to kick start at 10:30 PM according to Indian local time. It will be held at the Steve Jobs Theater in the Apple Park in Cupertino, California. Apple will live stream the event on its official website for everyone who is not able to attend the event personally. We have added details about how you can watch the live stream.

However, you can also join us here to the live blog for the launch event where we bring everything as it happens. Rumors following up to today’s event indicate that the company is set to launch its long-rumored TV streaming service, the controversial Apple news subscription service, and even a gaming subscription service. Last but not least, some rumors also indicate that the company may also launch its own credit card.

Even though the company has already launched refreshed versions of its iPad Mini, iPad Air, iMacs, and AirPods, it is a possibility that the company may reveal the refreshed version of its iPod and the Apple TV to propel its streaming effort. But regardless of the rumors and possibilities, catch everything live as it happens.

Rehan Hooda March 26, 201912:20 am

That’s it for the event. Thank you all for joining us for the live blog.

Rehan Hooda March 26, 201912:19 am

He is talking about the importance of the customer for the company and thanking every one working for Apple to make today possible.

Rehan Hooda March 26, 201912:18 am

Tim is back on stage talking about the importance of the services for the company.

Rehan Hooda March 26, 201912:16 am

Tim joins Oprah on stage.

Rehan Hooda March 26, 201912:15 am

Oprah is working on two different documentaries for Apple TV Plus and has teamed up with Apple for a book club.

Rehan Hooda March 26, 201912:11 am

Oprah Winfrey is on the stage for the “one more thing” for Apple this time.

Rehan Hooda March 26, 201912:09 am

It will be ad-free, on-demand service that will be available online and offline. It will be available in more than 100 countries starting this fall.

Rehan Hooda March 26, 201912:07 am

Apple is now showcasing a video to give a sneak-peek at all the major shows that will come to Apple TV Plus.

Rehan Hooda March 26, 201912:04 am

Sara is now performing the theme song of the “Little Voices” show.

Rehan Hooda March 26, 201912:02 am

J.J Abrams and Sara Bareilles take the stage to talk about their show “Little Voices”.

Rehan Hooda March 25, 201911:59 pm

Big Bird and Julia from Sesame Street are on stage to talk about their new show.

Rehan Hooda March 25, 201911:54 pm

Kumail Nanjiani is on stage to talk about his show called “Little America” focused on immigrants in the United States.

Rehan Hooda March 25, 201911:51 pm

Apple is really flexing its muscles with this new service: Rehan.

Rehan Hooda March 25, 201911:50 pm

Jason Momoa and Alfre Woodard are on stage to talk about their new show “See”.

Rehan Hooda March 25, 201911:47 pm

Oh wait, Steve Carell also on stage now, will be part of “The Morning Show”.

Rehan Hooda March 25, 201911:46 pm

Jennifer Aniston and Reese Witherspoon are on stage to talk about their new “The Morning Show” as part of the new service.

Rehan Hooda March 25, 201911:45 pm

Steven Spielberg is working on a new series as part of Apple TV Plus.

Rehan Hooda March 25, 201911:43 pm

Who would have though?

Rehan Hooda March 25, 201911:42 pm

Steven Spielberg is on stage.

Rehan Hooda March 25, 201911:39 pm

Steven Spielberg, JJ Abrams, Ron Howard, and more are talking about stories and storytelling in a video.

Rehan Hooda March 25, 201911:37 pm

This service will focus on best stories that should be told.

Rehan Hooda March 25, 201911:35 pm

Apple is launching a new service “Apple tv+”

Rehan Hooda March 25, 201911:34 pm

The TV streaming app is coming to more than 100 countries.

Rehan Hooda March 25, 201911:33 pm

It is also coming to FireTV and Roku.

Rehan Hooda March 25, 201911:33 pm

Apple TV app is also coming to smart TVs including Samsung, LG, Sony, and Vizio.

Rehan Hooda March 25, 201911:32 pm

Apple TV Channels is launching this May with a new update and this app is also coming to the Mac soon.

Rehan Hooda March 25, 201911:29 pm

The new app is integrating all the content from different streaming apps and TV channels.

Rehan Hooda March 25, 201911:25 pm

Apple TV Channels, the new Apple TV app will allow users to pay what they want, all in one app, on demand, online and offline with best picture and sound. Users can use this app to share the content with their family.

Rehan Hooda March 25, 201911:22 pm

Apple is launching a new Apple TV app with the subscription.

Rehan Hooda March 25, 201911:21 pm

Apple TV is the next thing in the event.

Rehan Hooda March 25, 201911:21 pm

Apple Arcade is coming this fall in more than 150 countries. No pricing details announced right now.

Rehan Hooda March 25, 201911:19 pm

Users can play any of the more than 100 new and exclusive games as part of the service on iPhones, iPads, Macs, and Apple TVs.

Rehan Hooda March 25, 201911:18 pm

Unlike streaming, all games can be played offline. No ads and no additional purchases.

Rehan Hooda March 25, 201911:18 pm

With the subscription, users can download any game, at any given time.

Rehan Hooda March 25, 201911:17 pm

Apple Arcade will be a new section in the App Store.

Rehan Hooda March 25, 201911:16 pm

Apple is showcasing a number of new games that will come with its Apple Arcade.

Rehan Hooda March 25, 201911:13 pm

It is the first subscription service that focuses on mobile, desktop, and living room (TV).

Rehan Hooda March 25, 201911:13 pm

“Apple Arcade” is the official name of the game subscription service by Apple.

Rehan Hooda March 25, 201911:11 pm

Apple is talking about its gaming service.

Rehan Hooda March 25, 201911:10 pm

iOS is the largest gaming platform in the world.

Rehan Hooda March 25, 201911:10 pm

Next up is the Apple App Store.

Rehan Hooda March 25, 201911:10 pm

The physical Apple card is made of titanium with no CVV, card number, expiry date or anything else on the card.

Rehan Hooda March 25, 201911:09 pm

Apple Card is coming to the Wallet app this summer.

Rehan Hooda March 25, 201911:09 pm

Apple has also designed a physical Apple Card for the times when users are not around the areas where Apple Pay is accepted.

Rehan Hooda March 25, 201911:07 pm

Apple states that Goldman Sachs will not sell its user data to third parties.

Rehan Hooda March 25, 201911:06 pm

Apple claims that it will not know what you bought, where you bought it and how much you bought it for.

Rehan Hooda March 25, 201911:06 pm

Every purchase is authenticated with Face ID and Touch ID.

Rehan Hooda March 25, 201911:05 pm

Apple has teamed with Goldman Sachs and MasterCard for Apple Card.

Rehan Hooda March 25, 201911:05 pm

Apple Card offers low interest rates.

Rehan Hooda March 25, 201911:04 pm

There are no late fees, annual fees, international fees or anything.

Rehan Hooda March 25, 201911:03 pm

Apple is giving 2 percent of the total amount paid using Apple Pay to its users with Daily Cash. This will increase to 3 percent if and when users are using Apple Pay to buy Apple services or devices.

Rehan Hooda March 25, 201911:01 pm

Apple Card is bringing in awards with “Daily Cash” offering cash back to users, every day.

Rehan Hooda March 25, 201911:00 pm

Apple is baking in expense tracking along with the Apple Card.

Rehan Hooda March 25, 201911:00 pm

Users just need to sign up for the card inside the app on their iPhone.

Rehan Hooda March 25, 201910:59 pm

Apple card is immediately available and users can use it worldwide. It is inside the wallet app and always with the users.

Rehan Hooda March 25, 201910:57 pm

“Apple Card” is officially here to transform the credit card industry.

Rehan Hooda March 25, 201910:57 pm

Apple is launching its own credit card.

Rehan Hooda March 25, 201910:56 pm

Apple Pay is coming to transit.

Rehan Hooda March 25, 201910:55 pm

By the end of 2019, Apple Pay will be available in more than 40 countries.

Rehan Hooda March 25, 201910:55 pm

Apple Pay will cross 10 billion transactions this year.

Rehan Hooda March 25, 201910:54 pm

Apple Pay is next.

Rehan Hooda March 25, 201910:54 pm

Tim is back on stage.

Rehan Hooda March 25, 201910:54 pm

The service is available in the United States and Canada. It will come to Australia and the UK in Europe later this fall. Apple has added a number of popular Canadian magazines and The Star.

Rehan Hooda March 25, 201910:53 pm

The cost of the service is $9.99 per month and subscribers can share it with their family without any additional charge.

Rehan Hooda March 25, 201910:52 pm

The service uses ‘on device’ algorithms to recommend articles. This means Apple does not know what users are reading and it does not let advertisers track Apple News+ subscribers.

Rehan Hooda March 25, 201910:51 pm

Apple News+ will also include digital subscriptions including theSkimm. It will also include The Wall Street Journal and the LA Times.

Rehan Hooda March 25, 201910:49 pm

Users can access about 300 magazines with the help of Apple News+ subscription.

Rehan Hooda March 25, 201910:47 pm

With the subscription, users will get access to all the latest issues of new magazines.

Rehan Hooda March 25, 201910:46 pm

The entire magazine will be specifically crafted with typography, animations, and infographics.

Rehan Hooda March 25, 201910:46 pm

Magazines will come with “Live covers” where the photos will be replaced with a video.

Rehan Hooda March 25, 201910:45 pm

It will come in the same familiar Apple News app.

Rehan Hooda March 25, 201910:44 pm

Roger Rosner, VP of Apps at Apple takes the stage to talk about Apple News+ in detail.

Rehan Hooda March 25, 201910:42 pm

Apple is showcasing all that will come with this new service in a comprehensive video.

Rehan Hooda March 25, 201910:40 pm

Cook is talking about all the important types of news and magazines that will come in a new service called “Apple News+”.

Rehan Hooda March 25, 201910:39 pm

He is also talking about how Apple focuses on quality.

Rehan Hooda March 25, 201910:39 pm

Magazines are coming to Apple News.

Rehan Hooda March 25, 201910:39 pm

Cook is now talking about all the things that Apple News currently offers.

Rehan Hooda March 25, 201910:37 pm

Apple News is now the number 1 news app.

Rehan Hooda March 25, 201910:36 pm

Apple News is first.

Rehan Hooda March 25, 201910:36 pm

Services are personalized and curated by experts.

Rehan Hooda March 25, 201910:36 pm

Services have to be easy to use with attention to detail. They have to ensure that user data is private and secure.

Rehan Hooda March 25, 201910:35 pm

Cook is now talking about all the services that Apple is currently offering with the iOS.

Rehan Hooda March 25, 201910:34 pm

Tim is now explaining what service is to the world.

Rehan Hooda March 25, 201910:33 pm

Cook claims that this event will be a lot different than past Apple events.

Rehan Hooda March 25, 201910:33 pm

Today is all about services.

Rehan Hooda March 25, 201910:32 pm

Cook invites everyone to the Steve Jobs Theater.

Rehan Hooda March 25, 201910:32 pm

“Directed by The Crazy Ones” as Tim Cook takes on the stage.

Rehan Hooda March 25, 201910:32 pm

The beginning seems to be stylized into the start of a TV show or a classic movie credit roll out.

Rehan Hooda March 25, 201910:31 pm

There is that classic Apple breaking the large TV screen advertisement.

Rehan Hooda March 25, 201910:30 pm

The classic Apple logo to kick things off.

Rehan Hooda March 25, 201910:30 pm

We are a go for the event.

Rehan Hooda March 25, 201910:27 pm

We are just 4 minutes away from the start of the event.

Rehan Hooda March 25, 201910:18 pm

Music has started playing as everything comes to order.

Rehan Hooda March 25, 201910:13 pm

We are just 16 minutes away from the event. Things are starting to settle.

Rehan Hooda March 25, 201910:04 pm

Rumors also indicate that the company may launch its own credit card at the launch event.

Rehan Hooda March 25, 20199:53 pm

We are 37 minutes away from the start of the event.

Rehan Hooda March 25, 20199:52 pm

The third expected subscription-based service that Apple may launch is a gaming-centric service.

Rehan Hooda March 25, 20199:44 pm

The reason for this controversy is the revenue split that Apple is demanding from news publishers.

Rehan Hooda March 25, 20199:44 pm

The news subscription service has been the center of controversy for a long time.

Rehan Hooda March 25, 20199:41 pm

Moving from TV streaming service, the company is also expected to launch its subscription-based news service.

Rehan Hooda March 25, 20199:40 pm

The company has long been rumored to transform the television industry. It’s TV streaming service is likely to be a step in that direction.

Rehan Hooda March 25, 20199:30 pm

The primary service that Apple is likely to launch is its Apple TV streaming service.

Rehan Hooda March 25, 20199:29 pm

Apple is expected to enter the software services market while launching a number of subscription-based services.

Rehan Hooda March 25, 20199:28 pm

Hello everyone, welcome to the live blog for Apple’s “It’s show time” event.

  • Published Date: March 25, 2019 9:12 PM IST
  • Updated Date: March 25, 2019 11:44 PM IST