After last year’s Shot on iPhone campaign for the iPhone 6, Apple is back again with a similar gallery. This time, Apple has collected the best photos from around the world shot using an iPhone 6s or iPhone 6s Plus. Also Read - Common marketing gimmicks that brands should avoid to exploit consumers
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Apple has collected 53 photos from amateur and professional photographers based in 26 different countries. Where last year’s theme for photographs was landscapes, this year’s theme is human portraits, Mashable reports. The idea is to capture human portraits in everyday moments. Among these photos is one from India shot by Ashish Parmar from Bangalore. The photo shows a portrait of a woman holding a diya. Also Read - Apple in tussle with Russian govt over App Store payment options
The selected photos are being featured on hundreds of billboards and magazines as well. Apple usually also features these photos on a dedicated website called ‘World Gallery’, but at the time of filing this story the site isn’t up yet.
As we have seen last year, Apple is expected to also release a list of videos shot on iPhone 6s. This year’s videos are expected to be on another level compared to last year, considering Apple introduce the ability to shoot 4K resolution videos on its new iPhones.
Last month, Apple also announced the ‘Start Something New’ campaign. This campaign sees Apple commission a host of artists to create beautiful visuals using Apple’s iPhone, iPad and MacBook.
Following are some of the photos selected by Apple for its ‘Shot on iPhone 6s’ campaign.