Like every year, this time too Apple has run its famous Shot on iPhone campaign for the new iPhone 7 and iPhone 7 Plus smartphones. First kicked off internationally, Shot on iPhone drive is now live in India too, across Delhi, Mumbai and Bengaluru. While this campaign again focuses on highlighting the camera feature on the iPhones, the campaign this year is a little different, it focuses on low light capabilities of the iPhone 7.
What is the Shot on iPhone 7 campaign about?
Apple is persistent in promoting the cameras on the iPhone 7 that now boast larger aperture allowing in up to 50 percent more light when compared to the iPhone 6s. This helps in enhancing the camera’s ability to take superb low-light photos. Keeping that in mind, for this year’s Shot on iPhone campaign, Apple selected photos that have been clicked in low light.
For this campaign, Apple carried a common theme called One Night. Photographers from Shanghai to South Africa, capture photos on a single night — November 5, 2016. These photos are a part of the campaign, and needless to say, there are some beautiful shots.
Apple also released a video of the campaign, which of course goes by its name, ‘One Night’. The video is set to the jazzy piano stylings of the Ahmad Jamal Trio, and portrays Apple’s minute-long expansion of the “One Night on iPhone 7” ad.
Officially called “Shot on iPhone 7,” Apple reminds viewers that some photos were taken with iPhone 7 Plus and, in some cases, “additional hardware.” For the most part, however, it seems the photos and video highlighted in the ad were generated by iPhone’s built-in camera app, which features optical image stabilization support, automatic metering, color correction, time-lapse functionality and other advanced features. ALSO READ: Apple iPhone 7 Plus ‘Portrait Mode’ review: Adding a new dimension to your photos
How can I get featured
If you want to get featured, it is not such a difficult task. To begin with, make sure you are using the latest iPhone, which would be the iPhone 7 and iPhone 7 Plus, in this case. Even if you click the most breathtaking image with the iPhone 5, it won’t make it to the campaign because Apple wants to promote the most recent model iPhone.
Next, share your captures as much as you can on social media, especially Instagram, using the hashtags #shotoniphone #shotoniphone7 #shotoniphone7plus, but make sure that you restrict to the necessary hashtags and don’t spam your post with a random set of tags.
Then, make sure you keep original files, because once your image is selected by Apple, they would contact you verify that the photo was really taken by you and that it was definitely taken on the phone you claim you used. Also, another very small but very essential detail to this process is being reachable. Don’t play hard to get with Apple, and share your email address or some contact detail on your Instagram page. And then of course, always keep one eye fixed on your email, at all times.
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