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Apple’s newest acquisition shows it's still serious about Augmented Reality

Details about the acquisition aren't known yet.

  • Published: August 30, 2018 11:02 AM IST
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Image credit: Apple


Big technology companies assimilating smaller ones to use their intellectual property/talent for the benefit of their own products is nothing new. Apple has acquired quite a few startups in the past, and has now added another to that list, Reuters reports.

Apple’s newest acquisition is Akonia Holographics, a Longmont, Colorado-based startup involved in the manufacturing of lenses for Augmented Reality (AR) glasses. Founded in 2012 to work on ‘holographic data storage’ technology, Akonia soon shifted its focus to AR products. The company holds more than 200 patents related to holographic systems and materials.

The details of the acquisition aren’t known yet, but Apple has confirmed the same. In a statement, the Cupertino-based technology major said, “Apple buys smaller companies from time to time, and we generally don’t discuss our purpose or plans.”

The acquisition proves that Apple’s fully committed towards Augmented Reality, and will release products (such as the often-rumoured AR-based smart glasses) that use the technology. The company also introduced ARKit, an Application Programming Interface (API) that lets third-party developers built Augmented Reality apps, with last year’s iOS 11.

Watch: Apple iPhone X Review

Apple’s expected to launch its highly-anticipated 2018 line-up of iPhones sometime in September. And as has been the case every year, the new smartphones will be powered by a freshly-minted chipset, which the company will launch alongside the smartphones.

Unless Apple decides to ditch the conventional naming scheme it has always followed for SoCs at the last moment, this year’s chipset will be called A12. It’ll take over the mantle from 2017’s A11 Bionic, which powers the iPhone 8, iPhone 8 Plus, and iPhone X.

Thanks to the highly-efficient 7nm fabrication process, the A12 will help the new iPhones have much better performance and increased thermal efficiency than the current crop. They are also likely to help the smartphones have enhanced battery life.

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  • Published Date: August 30, 2018 11:02 AM IST