Zomato is all about filling up the loneliness with food, you’d agree? Well, the company has taken this concept quite to the heart, and has launched an app called Zomatcho. The app lets you meet people with similar food taste so that you never dine alone. Sweet concept right? Except that it’s just a fancy joke.
On the occasion of April Fool’s Day, the company has decided to needle the singles. They’ve crafted a sarcasm-induced blog with all the things the Zomatcho app offers to the loners. “The happiness of our foodies is our #1 priority, and Zomatcho is aimed at just that. May you never have that table-for-one conversation ever again,” the company says. Such empathy!
Getting geared up to roll out Zomatcho! Details of private beta availability coming soon! #Zomatcho
— Zomatcho (@zomatcho) March 31, 2015
They even throw in some stats to testify the relevancy of the matchmaking app. “The app will know, whether or not you and your match will be in perfect gastronomic harmony. Statistically, only 37 percent of your matches on other apps are people you’d actually enjoy a meal with. Compare that to a greater than 85 percent chance of your matches on Zomatcho making for a truly incredible dining companion,” the blog post reads. Even though it’s all just a big fat elaborate joke, and there is no such Zomatcho matchmaking app, we can’t help but laugh at how the blog must have tingled the senses of many pot-bellied single foodaholics.
The company managed to fool quite a few people with Zomatcho. Twitter reveals some victims and even gives out mixed reactions to the prank:
— Kavish Shah (@kavish_s) April 1, 2015
dumbest April Fools’ marketing. http://t.co/61LlyrLUZn
— Aaron Paul (@aaronpaulos) April 1, 2015
I also very honestly feel that this @zomatcho thing could be an April fools prank. Zomato being the new tinder?!
— Branded Bawi (@ZeniaIrani) April 1, 2015
Zomatcho will match me with someone who shares my interests and preferences in food. Looking forward to dinner with someone named Karthik!
— Swamy (@slimswamy) March 31, 2015
— The Nameless One (@aworas) March 31, 2015
Many tech companies are indulging in such elaborate pranks today. Google is following its age-old tradition and has launched a personal assistant Google Panda at a fake press conference. If you head over to Google Maps, the platform has transformed into a Pac-Man game eating up the streets. OnePlus launched, much to everyone’s disappointment, a tiny little quadcopter instead of a drone. Also, check out how Uber is helping folks in pranking their crazy car loving friends!
Dial up the crazies, folks!