Despite facing a mass exodus of senior executives and internal tensions, HTC could have sold close to 5 million units of its flagship smartphone, the One, since its launch over a month ago. “Orders are pretty good so far and are still more than what we can supply. This is partly due to the shortage of components. When the issue is resolved next month, we will have a better idea if it’s doing really well or not,” a HTC executive told the WSJ. Also Read - HTC One (M8) vs HTC One (M7): Here's what's new
HTC had to delay the launch of the One by over a month as it faced component shortages, which eroded its first-mover advantage over Samsung, which was able to launch its flagship smartphone, the Galaxy S 4, at almost the same time as the HTC One. Samsung today announced it had sold 10 million units of the Galaxy S 4 in less than a month of its launch. While Samsung launched the Galaxy S 4 in more than 110 countries almost simultaneously, HTC is still struggling to meet its own launch timelines. Also Read - HTC One (M8) unboxing video leaked by retailer, goes on sale unofficially for $1,000 ahead of launch
Apart from manufacturing most of the crucial components that go into smartphones on its own, Samsung also has a massive marketing budget to push its products, something that HTC clearly lacks. With little control over component supply and lesser room to negotiate pricing, HTC will continue to have a difficult job competing against Samsung, which also commands over 95 percent of profits among all Android players. Also Read - Can HTC go One better?