The backbone of any smartphone is the app ecosystem, and a lack of quality apps is what caused the downfall of platforms such as Windows Phone and BlackBerry OS. A focus on apps is what has allowed Android and iOS to set themselves apart, and today dominate the smartphone landscape. And as more and more people switch to smartphones in India, it’s driving app engagement up as well.
According to a new report by research firm TechArc, app engagement is on the rise in India, driven by the increasing number of users moving from feature phones to smart phones. The report suggests that on average, users have 51 apps installed on their smartphones, and in some cases over 200 apps. Social media apps dominate the landscape with around 3 out of 4 users logging in to social media apps at least once a day. About 38 percent of users rely on 6-10 apps per day.
Users that tend to have a large number of apps installed are likely installing apps freely without thinking about what they need and use regularly. This can slow down smartphones and also introduce security risks, as many apps might be infected with malware and can cause problems on the user’s phone. The easy availability of high-speed internet data has made it possible for users to freely download and update apps, while the earlier need to conserve data meant that users were more discerning towards the apps they installed.
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Other popular app categories according to the report are games, financial apps including mobile wallets and payment apps, OTT entertainment apps and video streaming apps. App engagement will only continue to increase as users continue to adopt smartphones. The affordability of smartphones is itself a contributing factor to the rise in app usage, given that you can get a decent smartphone for as low as Rs 5,000 today.