comscore ASCI pulls up Xiaomi, Tata Steel and 87 others for misleading ads
News

ASCI pulls up Xiaomi, Tata Steel and 87 others for misleading ads

From the total of 101 advertisements picked by ASCI's suo moto surveillance, complaints against 68 advertisements were upheld.

  • Published: July 27, 2018 9:49 AM IST
xiaomi-mi-logo-stock-bgr-2

Advertising sector watchdog ASCI upheld complaints against 89 misleading advertisements in April, including those of Tata Steel, Yamaha Motor, Xiaomi and Himalaya Drug company. Also Read - Redmi Smart TV 32-inch, 43-inch with Android 11 launched in India, price starts at Rs 15,999

The Customer Complaints Council (CCC) of Advertising Standards Council of India (ASCI) received 162 complaints during the month. Also Read - Best smartphone deals on Amazon, Flipkart today: Xiaomi Mi 11X, Poco X3 Pro, Moto G40 Fusion, more

It upheld 24 in the healthcare category, 34 in education, 20 in food and beverages, two in personal care and nine in other categories. Also Read - Mi Notebook Ultra Review: The best work laptop under Rs 80,000?

From the total of 101 advertisements picked by ASCI’s suo moto surveillance, complaints against 68 advertisements were upheld.

Of the advertisements upheld, 61 were complained against by the general public or by industry members, 12 cases were informally resolved wherein the advertisements were voluntarily withdrawn and complaints against 21 advertisements were upheld by the CCC.

It upheld claims against Himalaya Drug Company’s youth eternity under eye cream advertisement as inadequately substantiated and misleading by exaggeration.

“The advertisement’s claims, “reduces crow’s feet, wrinkles, fine lines in four weeks,” “reduces dark circles and under eye pigmentation”, and “antioxidants help manage puffy morning eyes”, were inadequately substantiated and are misleading by exaggeration,” it said.

The advertisement regulator also found Chinese handset maker Xiaomi’s advertisement claims unsubstantiated and misleading by gross exaggeration.

“The advertisement’s claim, “biggest sale ever in the history of India. 3,00,000+ units gone in < three minutes”, was not substantiated with any verifiable supporting data or with an independent third party audit or verification certificate, and is misleading by gross exaggeration,”it said.

It noted that confectioner maker Perfetti Van Melle’s Chupa Chup Sour Strip and Sour Bite advertisement fetaured dangerous acts which are likely to encourage minors to emulate such acts in a manner which could cause harm or injury.

“These depictions refer to dangerous practices without justifiable reason, manifest a disregard for safety and encourage negligence,” it said.

Similarly, it found Yamaha Motor’s advertisement where the protagonist is shown performing a wheelie as “a dangerous practice, manifests disregard for safety and encourages negligence”.

On Tata Steel’s Tata Pipes advertisement, it said, “The advertisement’s claims, ‘say no to plastic’ and ‘let’s join hands against the plastic menace’, are likely to mislead consumers to believe, without any justifiable basis, that all type of plastic is bad and should be banned, thereby denigrating the entire category of plastics.” “The claims are misleading by exaggeration of the issue related to plastic. The advertisement exploits consumers’ lack of knowledge and confers an artificial advantage upon the advertiser (for the advertiser’s product plumbing and irrigation pipes), so as to suggest that a better bargain is offered than is truly the case,” it added.

It also said that several advertisements used logos of Ayush or FSSAI in their communication, which were considered to be inappropriate as all Ayush products in the market are required to have approval from the state licensing authorities.

This is published unedited from the PTI feed.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: July 27, 2018 9:49 AM IST



new arrivals in india

Realme 8i
Realme 8i

13,999

Realme 8s 5G
Realme 8s 5G

17,999

Xiaomi Redmi 10 Prime
Xiaomi Redmi 10 Prime

12,499

Samsung Galaxy A52s 5G
Samsung Galaxy A52s 5G

35,999

Samsung Galaxy M32 5G
Samsung Galaxy M32 5G

20,999

Vivo Y33s
Vivo Y33s

17,990

Realme C21Y
Realme C21Y

8,999

Vivo Y21
Vivo Y21

15,490

Realme GT Master Edition
Realme GT Master Edition

25,999

Realme GT 5G
Realme GT 5G

37,999

Itel A48
Itel A48

6,399

Motorola Edge 20
Motorola Edge 20

29,999

Motorola Edge 20 Fusion
Motorola Edge 20 Fusion

21,499

Samsung Galaxy Z Flip 3
Samsung Galaxy Z Flip 3

84,999

Samsung Galaxy Z Fold 3
Samsung Galaxy Z Fold 3

1,49,999

Samsung Galaxy A12 (Exynos)
Samsung Galaxy A12 (Exynos)

13,999

Nokia C20 Plus
Nokia C20 Plus

8,999

Vivo Y53s
Vivo Y53s

19,490

Tecno Pova 2
Tecno Pova 2

10,999

Infinix Smart 5A
Infinix Smart 5A

6,499

Micromax In 2b
Micromax In 2b

8,999

Vivo Y72 5G
Vivo Y72 5G

20,990

Tecno Camon 17
Tecno Camon 17

12,999

Tecno Camon 17 Pro
Tecno Camon 17 Pro

16,999

Realme C11 2021
Realme C11 2021

6,999

Oppo Reno6 Pro 5G
Oppo Reno6 Pro 5G

39,990

Oppo Reno6 5G
Oppo Reno6 5G

29,990

Samsung Galaxy M21 2021
Samsung Galaxy M21 2021

12,499

OnePlus Nord 2
OnePlus Nord 2

27,999

Poco F3 GT
Poco F3 GT

27,999

Samsung Galaxy A22 5G
Samsung Galaxy A22 5G

19,999

Xiaomi Redmi Note 10T 5G
Xiaomi Redmi Note 10T 5G

13,999

Samsung Galaxy F22
Samsung Galaxy F22

12,499

Xiaomi Mi 11 Lite
Xiaomi Mi 11 Lite

21,999

Infinix Note 10 Pro
Infinix Note 10 Pro

16,999

Infinix Note 10
Infinix Note 10

10,999

Vivo Y73
Vivo Y73

20,990

OnePlus Nord CE 5G
OnePlus Nord CE 5G

22,999

iQOO Z3
iQOO Z3

19,990

Realme C25s
Realme C25s

9,999

Poco M3 Pro 5G
Poco M3 Pro 5G

13,999

Realme X7 Max 5G
Realme X7 Max 5G

26,999

Oppo F19
Oppo F19

18,990

Motorola Moto G40 Fusion
Motorola Moto G40 Fusion

13,999

POCO M2 Reloaded
POCO M2 Reloaded

9,499

OPPO A74 5G
OPPO A74 5G

17,990

Oppo A53s 5G
Oppo A53s 5G

14,990

Vivo V21 5G
Vivo V21 5G

29,990

Realme C25
Realme C25

9,499

Realme C21
Realme C21

7,999

Realme C20
Realme C20

6,799

Motorola Moto G60
Motorola Moto G60

17,999

iQOO 7
iQOO 7

31,990

Samsung Galaxy M42 5G
Samsung Galaxy M42 5G

21,999

Xiaomi Mi 11 Ultra
Xiaomi Mi 11 Ultra

69,999

Xiaomi Mi 11X Pro 5G
Xiaomi Mi 11X Pro 5G

39,999

Xiaomi Mi 11X
Xiaomi Mi 11X

29,999

Realme 8 5G
Realme 8 5G

13,999

Samsung Galaxy F02s
Samsung Galaxy F02s

8,999

Samsung Galaxy F12
Samsung Galaxy F12

10,999

POCO X3 Pro
POCO X3 Pro

18,999

Realme 8 Pro
Realme 8 Pro

17,999

Realme 8
Realme 8

14,999

Vivo X60 Pro Plus
Vivo X60 Pro Plus

69,990

Vivo X60 Pro
Vivo X60 Pro

49,990

Vivo X60
Vivo X60

37,990

OnePlus 9 Pro 5G
OnePlus 9 Pro 5G

64,999

OnePlus 9R 5G
OnePlus 9R 5G

39,999

OnePlus 9 5G
OnePlus 9 5G

49,999

Samsung Galaxy A72
Samsung Galaxy A72

34,999

Samsung Galaxy A52
Samsung Galaxy A52

26,499

Micromax In 1
Micromax In 1

10,499

Asus ROG Phone 5
Asus ROG Phone 5

49,999

Samsung Galaxy M12
Samsung Galaxy M12

10,999

Motorola Moto G30
Motorola Moto G30

10,999

Motorola Moto G10 Power
Motorola Moto G10 Power

9,999

Oppo F19 Pro Plus 5G
Oppo F19 Pro Plus 5G

25,990

Oppo F19 Pro
Oppo F19 Pro

21,490

Xiaomi Redmi Note 10 Pro Max
Xiaomi Redmi Note 10 Pro Max

18,999

Xiaomi Redmi Note 10 Pro
Xiaomi Redmi Note 10 Pro

15,999

Xiaomi Redmi Note 10
Xiaomi Redmi Note 10

11,999

Realme Narzo 30A
Realme Narzo 30A

8,999

Realme Narzo 30 Pro
Realme Narzo 30 Pro

16,999

Infinix Smart 5
Infinix Smart 5

7,199

Samsung Galaxy F62
Samsung Galaxy F62

23,999

Samsung Galaxy A12
Samsung Galaxy A12

12,999

Nokia 5.4
Nokia 5.4

13,999

Nokia 3.4
Nokia 3.4

11,999

Realme X7 Pro 5G
Realme X7 Pro 5G

29,999

Realme X7
Realme X7

19,999

Vivo Y31
Vivo Y31

16,490

Oppo Reno5 Pro 5G
Oppo Reno5 Pro 5G

35,990

Samsung Galaxy S21 Ultra 5G
Samsung Galaxy S21 Ultra 5G

1,05,999

Samsung Galaxy S21 Plus 5G
Samsung Galaxy S21 Plus 5G

81,999

Samsung Galaxy S21 5G
Samsung Galaxy S21 5G

69,999

Vivo Y12s
Vivo Y12s

9,990

Vivo Y51A
Vivo Y51A

17,990

Samsung Galaxy M02s
Samsung Galaxy M02s

8,999

Xiaomi Mi 10i
Xiaomi Mi 10i

21,999

Oppo A15s
Oppo A15s

11,490

Best Sellers