Asia-Pacific consumers spend more on brands that they follow online, a new report revealed. Also Read - India's CERT issues warning about credit card scam on the internet
The study, entitled “Content Matters: The Impact of Brand Storytelling Online in 2014,” was released by Waggener Edstrom Communications.
The study found that Australian consumers, who follow personal care brands online, spend up to 111 percent more on products per week, while consumers spend up to 156 more per week in Vietnam.
Chinese consumers, who follow food and beverage brands online, spend up to 160 percent more on food and beverage products every week.
Consumer spending in South Korea is 167 percent more, while in Singapore, it’s 108 percent more per week.
In India and the Philippines, spending on travel and tourism products has also increased to 187 percent and 257 percent, respectively.
The study also found that in Japan, where interest in consumer electronics is high, the consumers spend up to 12 percent more per purchase.