Asus eyes 10% PC market pie by March; to open 100 new stores

At present, Asus has a five percent market share in India's PC market.

  • Published: July 19, 2018 8:40 AM IST
Asus ZenBook Flip S UX370U (12)

Image credit: Rehan Hooda

Taiwanese technology major Asus is planning to open 100 more exclusive stores in the country by March next, and increase its market share in the personal computers space to 10 per cent from the present 5 per cent, a top company executive said.

This would take its total number of stores in the country to up to 200 by March, Arnold Su, business development manager at Asus India said here today.

Talking to the reporters after inauguration of its fourth store here today, Su said, “Asus has aggressively focused on expanding its retail presence across market tiers, and plans to open 100 new stores by March 2019.” “This would help us double our market share to 10 per cent in the PC segment, from 5 per cent at present,” he added.

Asus is a leading global consumer notebook vendor and motherboard manufacturer.

Su said the company is mulling local manufacturing and has set up an internal team to study the prospects of domestic manufacturing.

This is published unedited from the PTI feed.

  • Published Date: July 19, 2018 8:40 AM IST