A growing number of smartphone companies are looking at manufacturing in India. Adding to this list is Taiwanese smartphone company Asus. Also Read - Asus ROG Phone 5 pre-orders begin today in India at 12pm: Here's how you can pre-bookAlso Read - Asus ZenBook Duo series updated with 11th Gen Intel chips: Price, specifications and more
Speaking to BGR India at an event in Delhi today, Asus’ India Regional Head – South Asia and Country Manager Peter Chang said, Asus is looking at manufacturing smartphones in India via contract manufacturers. Also Read - Worldwide PC shipments up 32% in Q1, Lenovo leads: Gartner
Asus sells 1.5 lakh smartphones in India every month, and we have sold 16 lakh smartphones in India since July 2014, Chang added. India is its third largest market in the world for revenue contribution.
Asus joins a growing list of smartphone companies that want to take advantage of the government s Make in India initiative and setup manufacturing here. Recently, companies like Gionee, Motorola, Huawei and Oppo have shown a similar interest. The likes of Xiaomi and InFocus have reportedly tied up with Foxconn to make their phones in the country. Microsoft too is reported to have approached Foxconn to manufacture its Lumia smartphones in the country.
Next week on August 6, Asus is hosting the ZenFestival in India, where it plans to launch a host of devices. These include three smartphones the ZenFone Selfie, ZenFone 2 Deluxe, and the ZenFone 2 Laser.
Asked about the pricing and availability, Chang said, The three Asus ZenFones announced today are in Rs 10-20,000 price bracket, will be launched in phases.
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