Asus India is set to launch two new Zenfone smartphones today in the country. The company hasn’t said anything about the upcoming smartphones except that these will be the latest entry-level devices and will be sold exclusively through Flipkart. Asus will be live streaming today’s launch event through its official Facebook page at 1:30PM IST.
So far, the rumor mill have suggested that Asus‘ two new entry-level Zenfone smartphones will take on the likes of already popular Redmi 6-series phones from Xiaomi. These are anticipated to be an affordable model and a Lite model on the lines of already successful Asus Zenfone Max Pro M1.
At ASUS, we are constantly looking to innovate and make our products befitting to the Indian Market. Tune in to the live stream on 17th October and witness the launch of our two new smartphones in India! Including a Global First! Watch this space for more. pic.twitter.com/3EONkpkL2i
— ASUS India (@ASUSIndia) October 14, 2018
The first stock Android smartphone, the Zenfone Max Pro M1, has been a huge success for Asus since the launch in April. We have heard rumors about Asus already working on the successor from some time now.
Recently the alleged Asus Zenfone Max Pro M2, and the Zenfone Max M2 were spotted in certification listing of the Eurasian Economic Commission in Russia. These two anticipated smartphones were listed with model number ZB633KL and ZB631KL. The certification had revealed Android 8.0 Oreo OS presence on the devices. But these are not the devices that are expected to launch in India today.
Watch Video: Asus Zenfone 5Z First Look
So as of now, what we can speculate is that Asus is now looking to regain its market share from Xiaomi in budget segment to achieve what it has targeted for next year. Recently in an interview with BGR India, Asus CEO Jerry Shen said that the company is aiming for the top 5 position in smartphone segment in next one year, and these two new Zenfone smartphones could be another step in that direction after the success of Zenfone Max Pro M1.