Asus will reportedly soon shut production of the ZenWatch series, a new report from Digitimes claims. The report is based on speculations for now and there has been no official confirmation from Asus. Citing sources in Taiwan’s supply chain, the report claims that the decision was taken owing to low sales.
Presently, Asus is shipping just 5,000-6,000 smartwatch units per month, a number well below expectations. While the company was slated to announce the Asus ZenWatch 4 later in 2017, plans for the upcoming smartwatch have been shelved. Asus will continue to manufacture Asus ZenWatch 3, which was announced in November 2016 in India for a limited period of time. There is no word on the future of existing devices and for how long will Asus continue to support present ZenWatch users.
A quick recap of Asus ZenWatch 3, the smartwatch is based on Android Wear OS and comes with a 1.39-inch AMOLED circular display with 2.5D Corning Gorilla Glass protection. Asus switched to a circular design from the traditional square one with the Asus ZenWatch 3. The smartwatch is powered by Qualcomm’s Snapdragon Wear 2100 and comes with 512MB RAM, 4GB internal storage. The device comes with a 340mAh battery which lasts for a maximum of 2 days and sports HyperCharge technology (60 percent charge in 15 minutes). The watch launched starting at Rs 17,599 in India. ALSO READ: Asus ZenFone AR hands-on and first impressi
If the news of Asus shutting smartwatch production is true, then it will be the third manufacturer to ditch Android Wear OS. Motorola previously announced that they have stopped the manufacturing of Moto 360 smartwatches for an “indeterminate” period. Samsung has also shifted to the in-house Tizen OS for smartwatches. In times when manufacturers are exploring Wearables, the news does not bode well for Google.
Google was recently rumored to be developing its own line of smartwatches, much like the Google Pixel devices. While traditional smartwatch makers are ditching the platform, newer lifestyle brands like Tommy Hilfiger and Hugo Boss are taking up Android Wear 2.0 OS. Back home, we have Titan experimenting in the smartwatch segment under the Juxt Pro brand, though it is unclear if Titan will take up Android Wear 2.0 platform.
Apple, on the other hand, continues to be bullish on Apple Watch sales and leaks have suggested a new Apple Watch for 2017. The Apple Watch is believed to come integrated with Apple’s Micro-LED display, allowing for biometric authentication even with a smaller display size. Asus backing out will leave more room for Apple Watch for grow in a confused smartwatch market.