Asus has launched two new budget smartphones – the Zenfone Lite L1 and Zenfone Max M1 – as it tries to become a prominent brand in India’s competitive smartphone market. The company has announced these two devices months after the launch of Zenfone Max Pro M1, which has become one of the best-selling smartphones in the sub-Rs 15,000 price segment. Asus claims to have sold over 1 million Zenfone Max Pro M1 in India and the new devices being launched today will also be available exclusively on Flipkart.
According to IDC, India’s smartphone market is primarily driven by strong demand for smartphones in the sub-Rs 10,000 and sub-Rs 15,000 price segment. Xiaomi is the leader here with its Redmi series but it has seen competition from other smartphone makers and most recently from Realme. With the launch of Zenfone Max M1 and Zenfone Lite L1, Asus will be competing against Xiaomi Redmi 6A, Redmi 6 and Realme C1 in the Indian market.
Asus Zenfone Lite L1: Specifications and Price
In terms of specifications, the Zenfone Lite L1 features a 5.45-inch display supporting a HD+ resolution of 1440 x 720 pixels. This translates to a taller aspect ratio of 18:9 and the smartphone has thinner bezels at the front than those seen on older devices. Asus claims this display can hit 400 nits brightness and cover 65 percent of the NTSC color gamut.
On the Zenfone Lite L1, Asus is using Qualcomm’s octa-core Snapdragon 430 chipset coupled with 2GB RAM and 16GB storage. It also supports expandable storage up to 256GB via SD card slot. It has a 13-megapixel main camera with f/2.0 aperture, phase detection autofocus and support for modes such as beauty and pro mode. At the front, there is a 5-megapixel sensor with f/2.2 aperture and support for beauty and HDR modes.
The smartphone features metal finish and supports features like face unlock and dual-SIM connectivity. The Zenfone Lite L1 runs Android 8.1 Oreo with ZenUI 5.0 on top of it and is backed by a 3,000mAh battery. Asus has priced the device at Rs 5,999 and it will be available during Flipkart’s festive dhamaka days sale.
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Asus Zenfone Max M1: Specifications and Price
Asus Zenfone Max M1 is not much different from the Zenfone Lite L1 and it features the same 5.45-inch display with HD+ resolution and 18:9 aspect ratio. It is also powered by Qualcomm Snapdragon 430 chipset but comes with 3GB RAM and 32GB storage. It also has much better camera setup.
There is a 13-megapixel main camera with f/2.0 aperture and phase detect autofocus. For selfies, Asus has equipped the Zenfone Max M1 with an 8-megapixel shooter that uses a f/2.2 lens. While the Zenfone Lite L1 relies on face ID, the Zenfone Max M1 also comes with rear-mounted fingerprint sensor.
It runs Android 8.1 Oreo with ZenUI 5.0 and is backed by a larger 4,000mAh battery. The Zenfone Max M1 is priced at Rs 7,499 and will be available during Flipkart‘s festive dhamaka days sale.