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Asus Zenfone Lite L1, Zenfone Max M1 launch event highlights: Price in India, specifications, sale date, offers, and more

Both smartphones will be exclusively available on Flipkart.

  • Updated: October 17, 2018 2:20 PM IST
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Having launched the flagship Zenfone 5Z and the affordable Zenfone Max Pro M1 in India earlier this year, Asus is expanding its smartphone portfolio in the country even further. The Taiwanese technology major has just announced two new budget smartphones – Zenfone Lite L1 and Zenfone Max M1 – both exclusive to Flipkart.

Priced at Rs 6,999 and Rs 8,999 respectively, Zenfone Lite L1 and Zenfone Max M1 will go on sale during the upcoming ‘Flipkart Dhamaka Days’ promotion. During the initial festive season, both smartphones will be available with a discount of Rs 1,000. Customers will also get Rs 2,200 cashback and 50GB of additional data from Reliance Jio.

Having 2GB RAM/16GB storage and 3GB RAM/32GB storage respectively, Zenfone Lite L1 and Zenfone Max M1 are powered by Qualcomm’s Snapdragon 430 SoC. Both smartphones have a 5.45-inch HD+ display with a resolution of 720×1440 pixels and an 18:9 aspect ratio. The devices run Android Oreo out-of-the-box, with Asus’ ZenUI 5.0 baked on top.

For imaging, both Zenfone Lite L1 and Zenfone Max M1 come with a 13-megapixel rear camera with f/2.0 aperture. Up front, the Lite L1 has a 5-megapixel (with LED flash) snapper, while the Max M1 features an 8-megapixel (with LED flash) shooter. The camera systems come with all standard features like Portrait Mode, Live Beauty, and more.

Asus Zenfone Lite L1 is powered by a 3,000mAh battery, whereas Asus Zenfone Max M1 has a 4,000mAh power-pack keeping things going.

 

Rajat Sharma October 17, 20181:54 pm

Both Zenfone Lite L1 and Zenfone Max M1 are Flipkart-exclusive. They’ll go on sale during the upcoming ‘Flipkart Dhamaka Days’ promotion.

Rajat Sharma October 17, 20181:53 pm

Asus Zenfone Max M1 is priced at Rs 8,999. During the initial festive season, the smartphone will be available at a discounted price of Rs 7,999.

Rajat Sharma October 17, 20181:52 pm

Asus Zenfone Lite L1 is priced at Rs 6,999. However, during the festival season, the smartphone will be available at a reduced price of Rs 5,999.

Rajat Sharma October 17, 20181:50 pm

In partnership with Flipkart, to which both smartphones will be exclusive, Asus is offering ‘Complete Mobile Protection’ package, for a limited time, at Rs 99.

Rajat Sharma October 17, 20181:49 pm

With both smartphones, buyers will get up to Rs 2,200 cashback from Reliance Jio. There’s 50GB of additional data thrown into the mix as well.

Rajat Sharma October 17, 20181:49 pm

Zenfone Max M1 supports ‘Twin App’ functionality, allowing you to run two copies of apps like WhatsApp at the same time.

Rajat Sharma October 17, 20181:48 pm

The on-screen navigation keys on both smartphones can be customized.

Rajat Sharma October 17, 20181:48 pm

Both Asus Zenfone L1 and Asus Zenfone Max M1 come with Android Oreo out-of-the-box, with Asus’ ZenUI 5.0 overlay baked on top.

Asus says the experience is almost ‘stock’, with just three third-party apps installed.

Rajat Sharma October 17, 20181:47 pm

‘AudioWizard’ app included. It lets users set different equalizer presets for a better audio experience.

Rajat Sharma October 17, 20181:45 pm

Both smartphones have a ‘Mobile Manager’ app, which comes with nearly all Asus smartphones. It lets users manage per-app battery consumption, among other things.

There’s also a ‘PowerMaster’ feature, which Asus claims increases the life of the battery by two times.

Rajat Sharma October 17, 20181:44 pm

Asus Zenfone Lite L1 is powered by a 3,000mAh battery, which Asus claims can give up to 28 hours of talktime (on 3G networks).

Talking about Zenfone Max M1, it has a 4,000mAh power-pack, with a claimed talktime of up to 36 hours (on 3G networks). The smartphone comes with ‘Reverse Charging’ functionality, which means it can other smartphones via USB OTG.

Rajat Sharma October 17, 20181:42 pm

For all you selfie lovers, there’s a 5MP front-facing camera with an LED flash on the Zenfone Lite L1. Again, this also supports Live Beauty and Portrait Mode.

In case of Zenfone Max M1, you get an 8MP front-facing snapper with LED flash. The usual Live Beauty, Portrait Mode, are here as well.

There’s Face Unlock included in the mix as well.

Rajat Sharma October 17, 20181:41 pm

For imaging duties, Asus Zenfone Lite L1 and Zenfone Max M1 have a 13-megapixel rear camera, with an f/2.0 aperture and 5p lens. The camera comes with Asus’ ‘PixelMaster’ feature for better portrait mode photos. Usual stuff like Live Beauty, HDR are included in the mix as well.

Rajat Sharma October 17, 20181:39 pm

Talking about the display, both Lite L1 and Max M1 have a 5.45-inch HD+ display, with an 18:9 aspect ratio and a resolution of 720×1440 pixels.

Rajat Sharma October 17, 20181:38 pm

Zenfone Lite L1 : 8.1mm in thickness
Zenfone Max M1 : 8.5 thickness

Both available in Black and Gold color variants.

Rajat Sharma October 17, 20181:37 pm

By the way, both smartphones have a dedicated expansion slot, so you can have both dual-SIM functionality and expandable storage at the same time.

Rajat Sharma October 17, 20181:37 pm

Asus will be providing up to 100GB Google Drive storage with both smartphones.

Rajat Sharma October 17, 20181:36 pm

Talking about Asus Zenfone Max M1, it features 3GB of RAM and 32GB of internal storage. There’s also an expansion slot that can take up microSD cards of up to 256GB.

Rajat Sharma October 17, 20181:36 pm

Asus Zenfone Lite L1 comes with 2GB RAM and 16GB storage, with support for microSD cards of up to 256GB. It’ll compete against the likes of Xiaomi Redmi 6A

Rajat Sharma October 17, 20181:35 pm

Both Zenfone Lite L1 and Zenfone Max M1 are powered by Qualcomm’s Snapdragon 430 SoC.

Rajat Sharma October 17, 20181:34 pm

Dinesh Sharma, Head, Mobile Business, Asus India, is on stage to talk a bit more about the two new smartphones.

Rajat Sharma October 17, 20181:33 pm

Zenfone Lite L1 and Zenfone Max M1 officially announced. These are ‘smartphones for everyone,’ says Asus.

Rajat Sharma October 17, 20181:32 pm

The 6GB variant of Zenfone Max Pro M1 now has EIS support rolling out for it. 3GB and 4GB variants will get the feature later.

Rajat Sharma October 17, 20181:31 pm

We’re live with Asus’ Zenfone launch event. The company’s regional head is on stage, talking about the Zenfone Max Pro M1, which launched earlier this year.

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Asus ZenFone Lite L1 (ZA551KL)

5999

Android 8 Oreo
Qualcomm Snapdragon 430 SoC
13MP
  • Published Date: October 17, 2018 12:43 PM IST
  • Updated Date: October 17, 2018 2:20 PM IST