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Automotive industry to leverage virtual reality and digital tools for better consumer experience

The industry plans to focus on technology for growth in business.

  • Updated: July 4, 2016 12:50 PM IST

India’s leading online automobile portal has partnered with World Auto Forum to present the Thirteenth India Vehicle Marketing and Sales Summit 2016, themed on ‘The Balancing Act’. The event held discussions over the future roadmap of the Indian automobile sector. It was attended by several industry stalwarts such as marketing and sales heads from prominent auto OEMs, CEOs and MDs of big dealer groups, heads of marketing agencies and representatives of companies of cloud computing as well as social media experts.

The summit showcased gradual inclination of the industry towards a more digitized approach using tech tools for customer relationship management, big data for effective business operations and apps for inventory management to reduce costs. With an enhanced focus on digital dealerships, the event highlighted innovations that will herald new-age interaction mechanism between manufacturers, marketers, sellers and consumers.

Umang Kumar, President, and CEO, showcased next gen virtual reality tools, lead management system and digital brochures that can provide better consumer experience and higher business efficiency. “The India Vehicle Marketing and Sales Summit is one of the largest conferences that focuses on balancing customer servicing, branding, marketing, sales and technology meaningfully,” said President, Umang Kumar.

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“Virtual reality will be a key driver in re-shaping customer-dealer interaction, resulting in enhanced reach at a lower cost. Leveraging increased mobile penetration, dealerships and OEMs are adopting mobile apps to reach out to their prospective customers. The emerging technologies are capable of effectively bridging the gaps in automobile sector and we urge all the players in this eco-system to Go Digital,” he added.

The event commenced with an inaugural session and a welcome address by Dr PV Ramana, founder and Chairman, ITM Group. It was followed by a keynote address by Umang Kumar. With even OEMs increasingly adopting mobile app-based technology to drive their business functions, the summit saw a resounding support towards increasing digitization of the automobile industry. Several discussions revolved around service innovation and efficient interactive experience to gain consumer mindshare, experiential marketing, virtual dealership methods to lower outlet size and on-demand test drive.

  • Published Date: July 4, 2016 12:45 PM IST
  • Updated Date: July 4, 2016 12:50 PM IST