With the Cricket World Cup kicking off in Australia next week, Board of Control for Cricket in India (BCCI) has come up with an interesting initiative to help the fans keep a track of the Indian team. The Board has teamed up with Twitter to offer Missed Call Updates to the fans.
Those fans who aren’t very active on Twitter or do not have data connectivity will get updates via SMS. All they have to do is give a missed called on 011 3008 1008. Once you have given a missed call, Twitter will send you up to three BCCI tweets via SMS in a day. These text messages can include updates for domestic and international matches, or links to photos, Vines and videos.
“We are pleased to be the first sports federation globally to launch the SMS Fast Follow feature on Twitter and ensure that cricket-lovers are now just a missed call away from getting inside information on their favorite sport,” Sanjay Patel, BCCI’s Honorary Secretary said.
This service is powered by Zipdial, which Twitter acquired last month. The Bangalore-based company specializes in a business model wherein it capitalizes on missed calls and SMS — two features that doesn’t require data connectivity — as a frontline marketing tool.
This isn’t the first time BCCI has reached out to its cricket fans via Twitter. Back in November last year, on the eve of Sachin Tendulkar’s retirement from Test Cricket, the cricketing Board started a Twitter campaign where anyone could get an autographed photo of the master blaster with a personalized message.