Airtel and Amazon India announce partnership to offer affordable 4G smartphones at an effective price of Rs 3,399

Airtel's partnership with Amazon India is an extension of Mera Pehla 4G Smartphone initiative

  • Published: May 18, 2018 11:05 AM IST

Bharti Airtel and Amazon India have announced a strategic partnership to offer affordable 4G smartphones in the country. As part of the announcement, customers will now get a total cashback of Rs 2,600 on over 65 4G smartphone available exclusively on Amazon India. Both the companies say the goal is to drive smartphone adoption across the country.

First time smartphone buyers as well as those upgrading to an advanced 4G smartphone will be able to pick a new device at an effective price of Rs 3,399. Airtel, India’s largest telecom service provider, will offer Rs 2,000 cashback over a period of 36 months. The additional cashback of Rs 600 an be availed on Airtel recharges of Rs 169 on Amazon India, which is becoming one of the go-to destination for online shoppers in the country.

“The partnership with Amazon India will give further momentum to our ‘Mera Pehla Smartphone’ initiative which has received an extremely positive response from customers across the country. We will continue to deliver greater value to our customers and stride towards empowering every Indian to fulfil their dream of owning a smartphone and getting onto the digital superhighway,” said Vani Venkatesh, Chief Marketing Officer, Bharti Airtel.

Noor Patel, Director – Category Management, Amazon India added, “We are excited to announce our pioneering partnership with Bharti Airtel to enable Indian customers across the country get digitally savvy. Through this partnership, we are empowering customers to enjoy superior 4G technology at affordable prices with a special cashback offer upon recharging exclusively on”

How to claim Rs 2,600 cashback with Airtel-Amazon India deal

Step 1: Customers need to buy a 4G smartphone of their choice that is exclusively available on Amazon India by making full down payment. Customers can look at the complete device list on offer under the partnership at The list of devices includes smartphones from brands including Samsung, OnePlus, Xiaomi, Honor, LG, Lenovo & Moto amongst others.

Step 2: Once the smartphone is purchased, customers need to make mandatory recharges worth Rs 3,500 on Airtel within the first 18 months of purchase to claim a first refund installment of Rs 500.

Step 3: Now you need to make another recharge of Rs 3,500 over the next 18 months to claim the second refund installment of Rs 1,500. This will translate to a total cashback of Rs 2,000 from Airtel.

Step 4: In order to get additional cashback of Rs 600 from Amazon, customers will have to make 24 Airtel recharges worth Rs 169 via and the cashback will given as cashback worth Rs 25 over a period of 24 months. The cashback will be credited directly to your Amazon Pay balance.

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Those subscribing to this partnership must know that with recharge of Rs 169, Airtel offers unlimited local and STD calls and 1GB data per day for a period of 28 days. This isn’t the first time that Airtel has offered 4G smartphones at affordable price tied to a mandatory rechage system. The company offers similar incentive when you buy smartphones from select OEMs as part of Airtel’s ‘Mera Pehla 4G Smartphone’ initiative.

However, with the new initiative, customers can pick smartphones directly from Amazon India. One major difference between Airtel’s offer and similar offer on Reliance JioPhone is that you get a smartphone and the ownership remains with the customer.

  • Published Date: May 18, 2018 11:05 AM IST