Airtel takes on Reliance Jio with Rs 97 combo plan, offers voice and data benefits

Bharti Airtel wants to stay competitive against Reliance Jio, which is growing rapidly in terms of subscribers.

  • Updated: September 18, 2018 10:52 AM IST

In an effort to stay competitive against Reliance Jio, Bharti Airtel has introduced a new prepaid plan priced at Rs 97. The new tariff plan joins Airtel’s current lineup of combo plans priced at Rs 35, Rs 65, and Rs 95 that were launched early this month.

With recharge of Rs 97, Airtel customers will be able to experience free benefits including voice calls, free data, and longer validity that match Jio’s bundled data plans. Airtel’s Rs 97 combo plan is an open market plan, meaning it will be available across all the markets. While it is meant to challenge data plans from Reliance Jio, the new combo plan will end up clashing with Airtel’s own Rs 99 prepaid plan. In terms of benefits, Airtel’s Rs 97 combo plan will take on Jio’s Rs 98 prepaid plan in the market.

Airtel Rs 97 Combo Plan Benefits

With the recharge of Rs 97, Airtel users will get 350 minutes of local, STD and roaming voice calls. The plan also offers 1.5GB of 3G/4G data, and 200 local and STD SMS benefits. The plan comes with a validity of 28 days, and interested customers can subscribe to the pack through official website or from the MyAirtel app on leading platforms.

When Airtel announced the launch of its first three combo recharge plans, they were only available for its subcribers in Punjab, Tamil Nadu, and UP (West). The telco had said that these plans will be made available to other circles as well over the next few weeks and with the Rs 97 plan, the company negates the need for Rs 95 plan.

How Airtel’s plan stacks up against Jio’s Rs 98 plan

It is important to note that Airtel and other telcos are launching new combo recharge plans to combat Reliance Jio. Airtel’s Rs 97 plan competes with Reliance Jio’s Rs 98 plan, which is being described as ‘most affordable plan’ on Jio’s website.

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Reliance Jio’s Rs 98 plan comes with truly unlimited voice calls while data usage is limited to 2GB. It also comes with 300 SMS, and complimentary access to Jio apps like JioTV, JioMusic and others. Jio also offers 28 days validity and if you want more data then Jio’s plan is definitely superior.

  • Published Date: September 13, 2018 9:08 PM IST
  • Updated Date: September 18, 2018 10:52 AM IST