comscore
News

Big Billion Days: Flipkart partners Google to add voice-based bargaining experience

With Google Assistant, consumers will be able to talk to Flipkart's bot to bargain on two products each day during the Big Billion Days sale.

  • Published: October 8, 2018 3:10 PM IST
Flipkart Big Billion Days Sale Banner

Image credit: Flipkart


Flipkart’s Big Billion Days sale will take place between October 10 and October 14. Flipkart has already given us a sneak peak into various smartphone deals and more, but to make the Big Billion Days Sale experience more sweeter, the e-commerce site has partnered Google’s creative think-tank for brands and agencies, Google ZOO, to launch “The Big Billion Days ka Boss”.

“Technology has always been the driver of Flipkart’s innovations for Indian customers. The first-of-its-kind Hagglebot is another way for us to add an element of fun to TBBD, the landmark festive shopping event for so many Indians. Bargaining is a deep-rooted part of our culture and we have now integrated that with the convenience of online shopping. We hope our customers will have a great time with this unique, rich and immersive experience,” said Kartikeya Bhandari, Head of Brand Marketing at Flipkart.

Essentially with this new partnership, Flipkart and Google are bringing an interesting bargaining feature for all consumers shopping online. According to Flipkart, customers looking to get the latest products at the best price will be able to bargain through voice-based conversations with the Flipkart Hagglebot on Google Assistant. These limited-edition deals will be available exclusively through the Hagglebot’s AI-based platform.

Flipkart has noted that the feature will work on all Google Assistant devices including JioPhones to higher-end smartphones as well as smart speaker Google Home. It’ll be available on Android and iOS devices. All you’ll need to do is trigger Google Assistant, and say “talk to Flipkart”. Once you take the pledge that Google Assistant suggests you to repeat after it, you can enter Flipkart’s “The Big Billion Days ka Boss” campaign.

The catch is that Flipkart will release two new products for a customer to bargain on and at the end of the day that person will crown one person as a ‘Boss’ based on their negotiation skills and how good they bargain. Also, the deal gets as ‘Boss’ bargain will then become the price of that product for everyone in India.

  • Published Date: October 8, 2018 3:10 PM IST