BlackBerry Evolve, Evolve X shown in teaser video ahead of August 2 official launch

BlackBerry Evolve and Evolve X are expected to be flagship smartphones with 18:9 display.

  • Published: August 1, 2018 1:01 PM IST
BlackBerry Evolve X teaser

Optiemus Infracom, the company with license to sell BlackBerry-branded devices in India, is set to launch new devices tomorrow. The company was initially rumored to launch the Evolve and Evolve X in the country, and now it has officially confirmed those names with a product teaser.

BlackBerry Evolve and Evolve X will be launched on August 2 at an event in New Delhi, scheduled to start at 11:00 AM. The two devices are codenamed ‘Ghost’ and ‘Ghost Pro’, and will feature bezel-less display design. Optiemus Infracom, which the licensing deal with BlackBerry to sell devices in India, Sri Lanka, Nepal and Bangladesh, had launched the Key2 last month. While BlackBerry Key2 is a global device designed by the Canadian company, the Evolve and Evolve X are likely designed by Optiemus with inputs from BlackBerry.

The teaser video shows that both Evolve and Evolve X will feature metal unibody design, and probably a metal back as opposed to industry trend of glass back. Both the devices are expected to feature displays with taller 18:9 aspect ratio, which is now standard on smartphones across all price segment.

The video posted by BlackBerry Mobile India also shows that Evolve and Evolve X will feature vertically stacked dual rear camera setup. The leaks so far indicate that these camera will support optical image stabilization, and will be equipped with low-light enhancement for better photography. Both the models are expected to be backed by a huge 4,000mAh battery. The 19-second long teaser video does not giveaway much other than the camera setup and the branding.

Optiemus only has license to sell the smartphones in India and other Asian countries but there are reports of these smartphones being offered in western markets as well. There are reports of Evolve and Evolve X being launched as Ghost and Ghost Pro respectively for the global market. BlackBerry has similar partnership with TCL Communication for global market while BB Merih Putih has the contract for Indonesia.

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The Indian brand licensee has not shared much details on how its plans to use BlackBerry brand name in India. BlackBerry, which failed to adopt to modern smartphone landscape, lost out to brands like Apple and Samsung. BlackBerry CEO John Chen decided to stop making its own hardware and rather license its brand name to other companies. Optiemus has won the license and thus access to a well known brand name but can it deliver a product that consumers will reckon with, we will know tomorrow.

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  • Published Date: August 1, 2018 1:01 PM IST