BlackBerry is struggling hard to survive and now it seems that the company is losing its hold even in India, which had been considered to be among a few markets where it was doing relatively well. ET has highlighted some findings of IDC s latest report, which shows that the Canadian company has witnessed a sharp fall in the number of smartphone units sold to retail channels in India in the third quarter of this year. The company s handset sales were recorded to slouch down to less than half of the numbers recorded in the second quarter. It sold off slightly over 68,000 units, down by 55 percent, in the July-September quarter of the year 2013, as compared to the 1.5 lakh units sold a quarter before. BlackBerry, however, disputes IDC’s numbers. Also Read - Ola to offer free oxygen concentrators to the needy
Manasi Yadav, senior market analyst in IDC, told ET that it was due to the pricing strategy and sluggish marketing that BlackBerry lost its consumer base in India. “BlackBerry went wrong with the pricing of their new launches. Also, they were lagging behind in terms of aggressiveness and the marketing push required in this dynamic market,” Yadav said.
BlackBerry, however, disputes the reported figures. “This data is factually incorrect. BlackBerry does not break our overall sales numbers by country, but we can confirm that our sell-out was significantly higher than the number quoted by you. IDC captures sell-in numbers only, and is not a true reflection of actual sales-out to end customers,” Varghese M Thomas, corporate communications director for India & Saarc region, told the publication.
“Furthermore, in Q3, we had only two BlackBerry 10 products in market namely Z10 and Q10, both of which were in the plus Rs 40,000 price category. Our Q5 and BlackBerry 9720 launches took place later in that quarter and hence is not an accurate measure of sales figures through a complete quarter,” Varghese added.
The difference between IDC’s reported numbers and BlackBerry’s claim is that IDC records number of units sold to the channel and not those sold to the end consumer via retailers. Even though BlackBerry announced an aggressive price drop for the Z10 and started a buyback scheme, it won’t be reflected in IDC’s numbers because these are likely to be the units that are already in the channel and not new units sold to BlackBerry’s distributors during the quarter.