comscore BlackBerry to reportedly launch an Android smartphone
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BlackBerry to reportedly launch an Android smartphone

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BlackBerry is reportedly working on an Android-powered smartphone. According to Reuters, launching a smartphone with Android onboard is a part of BlackBerry’s strategy to pivot focus on software and device management. Also Read - Blackberry 5G smartphone 2021 comeback confirmed again, to bring physical keyboards

Also Read - Blackberry is coming back once more, will debut in 2021 with a flagship keyboard phone

BlackBerry s much-hyped BB 10 OS failed to pick up after launch in 2013, and the Canadian company has a smartphone market share of less than one percent. As per the publication, the smartphone in contention is said to be a slider handset, most likely the one briefly shown at Mobile World Congress earlier this year. Also Read - TCL will not design, manufacture or sell BlackBerry smartphones from August 31

At the conference, the company showed a smartphone codenamed Keian with a touchscreen and full QWERTY keypad. It is also said to feature a dual curved display, and as far as design is concerned, it looks similar to BlackBerry s Torch series of handsets.

Launching a slider smartphone will not only help it standout in the crowded Android market, but also cater to the loyal BlackBerry fans that are still fond of a keyboard. Furthermore, the move is also aimed at promoting BlackBerry s cross-platform Enterprise Mobility Management (EMM) solution dubbed BES12. The company is “confident that the BES12 system can not only manage, but also secure smartphones and tablets powered by rival operating systems.”

The move comes after the company announced a round of layoffs last month as it struggles to turn profits. One of our priorities is making our device business profitable, BlackBerry said. “At the same time, we must grow software and licensing revenues. You will see in the coming months a significant ramping up in our customer-facing activities in sales and marketing.”

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  • Published Date: June 12, 2015 12:26 PM IST



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