comscore BMW Motorrad sees India as key future market
News

BMW Motorrad sees India as key future market

The company recently launched the BMW F 750 GS priced at Rs 12.2 lakh, and BMW F 850 GS priced at Rs 13.7 lakh.

  • Published: February 15, 2018 8:45 AM IST
bmw-motorrad-logo

BMW Motorrad, the premium motorcycle arm of German luxury car maker BMW Group, is betting on the potential of the Indian market, which it sees as one of its key strategic markets of the future. Also Read - FIR filed against Twitter India again, now over child pornography content

The company started selling its premium range of motorcycles in India in 2017 and closed the year selling 252 units within nine months of launch. These bikes are priced in the range of Rs 15.6 lakh to Rs 29.9 lakh (ex-showroom). Also Read - Mi Notebook Pro X to be Xiaomi's most expensive laptop yet, launch tomorrow

At the ongoing Auto Expo, the company launched two more models, BMW F 750 GS priced at Rs 12.2 lakh and BMW F 850 GS tagged at Rs 13.7 lakh. Also Read - Ola to offer free oxygen concentrators to the needy

In the second half of this year, it will launch a range of entry level models under G310 range, which are produced in India through its long-term partnership with Chennai-based TVS Motor Co.

“Overall we see strong growth potential in the Indian market…We see India as one of the key, strategic markets of future,” BMW Motorrad Vice-President – Marketing and Sales Timo Resch told PTI.

Buoyed by the response to the company’s range of bikes in India, he said for a brand which has just entered the market, it has been “special”.

Underlining the significance of getting its strategy right while entering India, Resch said, “It was really important for us to build the Indian market from the scratch instead of rushing into the market… it is important to build a solid foundation.” For a brand which is known worldwide for quality, technology, innovation, safety and also for bigger bikes, he said BMW Motorrad “wanted to make it sure that when we enter the Indian market we start top down and we have good dealer network”.

In 2017, the company focussed on opening the right dealership through business partners for the long term and currently has seven dealers.

“By the end of 2018 we want to increase to 10 dealers and add at least four new models in the product portfolio,” he said.

Elaborating on new products, Resch said,”We started top down and now we are widening the range.. the BMW F750 GS and BMW F850 GS are in the mid-range and entry point will be G310, which is locally produced.” BMW Motorrad has already launched the G310 range in other global markets, including Mexico, Brazil and Europe. It will hit the Indian market later this year. The model is being produced at the plant of TVS.

On the late launch of the model in India, Resch said, “For the Indian market, we didn’t want to enter the market as a brand that has only 310. We wanted to enter the Indian market as an aspirational BMW Motorrad brand like around the world, which is our key to success.” When asked if more models could be produced from the plant of TVS under their partnership, he said, “For the long term, we obviously have the vision to do more products with this cooperation but no decisions have been taken.” The start has been made with the 310R and GS version, which is the entry point of the brand.

“There are no clear decisions but lot of ideas of what else could be done in this cooperation but nothing has been decided so far,” he said.

This is published unedited from the PTI feed.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: February 15, 2018 8:45 AM IST



new arrivals in india

Tecno Pova 2
Tecno Pova 2

10,999

Infinix Smart 5A
Infinix Smart 5A

6,499

Micromax In 2b
Micromax In 2b

8,999

Vivo Y72 5G
Vivo Y72 5G

20,990

Tecno Camon 17
Tecno Camon 17

12,999

Tecno Camon 17 Pro
Tecno Camon 17 Pro

16,999

Realme C11 2021
Realme C11 2021

6,999

Oppo Reno6 Pro 5G
Oppo Reno6 Pro 5G

39,990

Oppo Reno6 5G
Oppo Reno6 5G

29,990

Samsung Galaxy M21 2021
Samsung Galaxy M21 2021

12,499

OnePlus Nord 2
OnePlus Nord 2

27,999

Poco F3 GT
Poco F3 GT

27,999

Samsung Galaxy A22 5G
Samsung Galaxy A22 5G

19,999

Xiaomi Redmi Note 10T 5G
Xiaomi Redmi Note 10T 5G

13,999

Samsung Galaxy F22
Samsung Galaxy F22

12,499

Xiaomi Mi 11 Lite
Xiaomi Mi 11 Lite

21,999

Infinix Note 10 Pro
Infinix Note 10 Pro

16,999

Infinix Note 10
Infinix Note 10

10,999

Vivo Y73
Vivo Y73

20,990

OnePlus Nord CE 5G
OnePlus Nord CE 5G

22,999

iQOO Z3
iQOO Z3

19,990

Realme C25s
Realme C25s

9,999

Poco M3 Pro 5G
Poco M3 Pro 5G

13,999

Realme X7 Max 5G
Realme X7 Max 5G

26,999

Oppo F19
Oppo F19

18,990

Motorola Moto G40 Fusion
Motorola Moto G40 Fusion

13,999

POCO M2 Reloaded
POCO M2 Reloaded

9,499

OPPO A74 5G
OPPO A74 5G

17,990

Oppo A53s 5G
Oppo A53s 5G

14,990

Vivo V21 5G
Vivo V21 5G

29,990

Realme C25
Realme C25

9,499

Realme C21
Realme C21

7,999

Realme C20
Realme C20

6,799

Motorola Moto G60
Motorola Moto G60

17,999

iQOO 7
iQOO 7

31,990

Samsung Galaxy M42 5G
Samsung Galaxy M42 5G

21,999

Xiaomi Mi 11 Ultra
Xiaomi Mi 11 Ultra

69,999

Xiaomi Mi 11X Pro 5G
Xiaomi Mi 11X Pro 5G

39,999

Xiaomi Mi 11X
Xiaomi Mi 11X

29,999

Realme 8 5G
Realme 8 5G

13,999

Samsung Galaxy F02s
Samsung Galaxy F02s

8,999

Samsung Galaxy F12
Samsung Galaxy F12

10,999

POCO X3 Pro
POCO X3 Pro

18,999

Realme 8 Pro
Realme 8 Pro

17,999

Realme 8
Realme 8

14,999

Vivo X60 Pro Plus
Vivo X60 Pro Plus

69,990

Vivo X60 Pro
Vivo X60 Pro

49,990

Vivo X60
Vivo X60

37,990

OnePlus 9 Pro 5G
OnePlus 9 Pro 5G

64,999

OnePlus 9R 5G
OnePlus 9R 5G

39,999

OnePlus 9 5G
OnePlus 9 5G

49,999

Samsung Galaxy A72
Samsung Galaxy A72

34,999

Samsung Galaxy A52
Samsung Galaxy A52

26,499

Micromax In 1
Micromax In 1

10,499

Asus ROG Phone 5
Asus ROG Phone 5

49,999

Samsung Galaxy M12
Samsung Galaxy M12

10,999

Motorola Moto G30
Motorola Moto G30

10,999

Motorola Moto G10 Power
Motorola Moto G10 Power

9,999

Oppo F19 Pro Plus 5G
Oppo F19 Pro Plus 5G

25,990

Oppo F19 Pro
Oppo F19 Pro

21,490

Xiaomi Redmi Note 10 Pro Max
Xiaomi Redmi Note 10 Pro Max

18,999

Xiaomi Redmi Note 10 Pro
Xiaomi Redmi Note 10 Pro

15,999

Xiaomi Redmi Note 10
Xiaomi Redmi Note 10

11,999

Realme Narzo 30A
Realme Narzo 30A

8,999

Realme Narzo 30 Pro
Realme Narzo 30 Pro

16,999

Infinix Smart 5
Infinix Smart 5

7,199

Samsung Galaxy F62
Samsung Galaxy F62

23,999

Samsung Galaxy A12
Samsung Galaxy A12

12,999

Nokia 5.4
Nokia 5.4

13,999

Nokia 3.4
Nokia 3.4

11,999

Realme X7 Pro 5G
Realme X7 Pro 5G

29,999

Realme X7
Realme X7

19,999

Vivo Y31
Vivo Y31

16,490

Oppo Reno5 Pro 5G
Oppo Reno5 Pro 5G

35,990

Samsung Galaxy S21 Ultra 5G
Samsung Galaxy S21 Ultra 5G

1,05,999

Samsung Galaxy S21 Plus 5G
Samsung Galaxy S21 Plus 5G

81,999

Samsung Galaxy S21 5G
Samsung Galaxy S21 5G

69,999

Vivo Y12s
Vivo Y12s

9,990

Vivo Y51A
Vivo Y51A

17,990

Samsung Galaxy M02s
Samsung Galaxy M02s

8,999

Xiaomi Mi 10i
Xiaomi Mi 10i

21,999

Oppo A15s
Oppo A15s

11,490

Tecno Spark 6 Go
Tecno Spark 6 Go

8,499

Vivo V20 2021
Vivo V20 2021

24,990

Vivo Y20A
Vivo Y20A

11,490

Xiaomi Redmi 9 Power
Xiaomi Redmi 9 Power

11,999

Motorola Moto G9 Power
Motorola Moto G9 Power

11,999

Motorola Moto G 5G
Motorola Moto G 5G

20,999

Vivo V20 Pro
Vivo V20 Pro

29,990

Xiaomi Mi 10T
Xiaomi Mi 10T

35,999

Xiaomi Redmi 9i
Xiaomi Redmi 9i

8,299

Xiaomi Mi 10T Pro
Xiaomi Mi 10T Pro

39,999

Infinix Hot 10
Infinix Hot 10

9,999

Vivo V20 SE
Vivo V20 SE

20,990

Vivo V20
Vivo V20

24,990

Micromax In 1b
Micromax In 1b

6,999

Best Sellers