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Bob Mansfield no longer on Apple's executive team, to join special projects team

Apple today confirmed that its senior vice president of technologies, Bob Mansfield is no longer a part of the company's executive team. Mansfield, the company confirmed to ATD, is not leaving Apple y

bob-mansfield

Apple today confirmed that its senior vice president of technologies, Bob Mansfield is no longer a part of the company’s executive team. Mansfield, the company confirmed to ATD, is not leaving Apple yet but will join the special projects team and will report to CEO Tim Cook. He had announced his plans to retire in June 2012 but Cook successfully brought him back in October that year to head a newly formed technologies group and had confirmed he will stay at Apple for two more years. Mansfield had headed Apple’s hardware team for a long time.

It is unclear at the moment whether Cook asked Mansfield to leave the executive team or it was a request from Mansfield himself. Most recent rumors pointed out that he was working on Apple’s upcoming lineup of wearable smart devices, including the iWatch. Apple has not confirmed who will replace Mansfield to head the technology team.

Apple is expected to make a big push in wearable smart devices and lifestyle technology, for which Cook has created a special projects team. It recently hired Yves Saint Laurent CEO Paul Deneve, who too will report directly to Cook. Apple hasn’t launched any ground breaking products this year and has maintained it has a number of interesting products including some new categories of products that it will announce starting this fall and through 2014.

  • Published Date: July 29, 2013 11:26 AM IST