comscore
News

Bose wants to own your home with new smart speakers and soundbars

Bose launches new smart speaker and soundbar with Alexa built-in in India.

  • Published: October 11, 2018 5:33 PM IST
Bose Soundbar 700 main

Bose has introduced a new smart speaker and two new soundbars in the country as it aims to enter homes of Indian consumers. The company founded by Amar Bose has launched the Bose Home Speaker 500 and Bose Soundbar 700 and Bose Soundbar 500 in India. The Bose Home Speaker 500 is being pitched for music while the Soundbar 700 and Soundbar 500 are aimed for music and home theater experience.

Bose says the new smart speaker and soundbars have been engineered from the ground up and use company’s proprietary mic technology found in Bose headsets and headphones to hear commands better over louder listening levels. These new systems also feature WiFi, Bluetooth and Alexa built-in, making them smart from the moment you unbox them. As a digital assistant-enabled sound systems, they can instantly deliver access to million of songs and thousands of skills across categories such as information, entertainment and smart home control. While they work individually well, customers can also pair them together for a multi-room audio setup.

With this smart speaker and soundbars, Bose is starting by integrating Amazon Alexa but it does have plans to bring other voice assistants as well, which means Google Assistant will be coming as well. These devices are also scheduled to gain support for AirPlay 2 for streaming from Apple devices in early 2019.

“Voice-controlled speakers aren’t new, and there are plenty of great options to choose from. But we had a different vision for ours, inspired by what we could uniquely do to make the experience better,” said Doug Cunningham, category manager in the Bose Consumer Electronics Division.

The new Bose smart speakers feature a custom-designed eight microphone array positioned for accurate near-field and far-field voice pickup. Bose says the new Home Speaker 500 has the widest soundstage and uses two custom drivers pointed in opposite directions, so sound reflects off surrounding walls and delivering separation between left and right. “All of our new smart speakers double up on functionality. It takes just one Home Speaker 500 to deliver true stereo separation — there’s no need to pair two,” Doug adds.

Watch: Google Pixel 3 XL Hands-on

The Soundbar 700 and Soundbar 500 feature a wraparound metal grille and a tempered glass top. They use Bose PhaseGuides that send multiple channels of a soundtrack or song throughout a space and allowing for discrete sound placement in areas where there are no speakers. “Our Soundbar 700 and 500 are thin and discreet with jaw-dropping surround sound — whether you’re streaming Spotify, or watching a movie. They combine Bluetooth and Wi-Fi for unbeatable ease of use, can be mixed and matched to play in sync or separately, and with new Alexa functionality and more VPAs on the way, they’ll only get better over time,” Doug explains.

Bose Home Speaker 500, Soundbar 700 and Soundbar 500 are packed with technologies and they are expensive as well. The Home Speaker 500 will retail for Rs 39,000 while the Soundbar 500 and Soundbar 700 will retail for Rs 59,000 and Rs 79,000 respectively.

  • Published Date: October 11, 2018 5:33 PM IST