The debate on whether beef ban is right or wrong has forever been a sensitive issue in India. Even if you are sitting in a small group, you can not possibly pass a comment on the ban without hurting at least one person’s sentiments. Then social media is a gigantic space, and how do you expect to get out of that, unhurt and without having hurt anyone. And something similar happened to the co-founder, and chief operating officer of MakeMyTrip, Keyur Joshi, whose comments on the issue affected not only him but the online travel company as well.
Last evening, Joshi took to Twitter to take a strong stance on the beef ban debate in the country, but it proved a little too strong for the Twitteratis to accept. In parts in two tweets, Joshi wrote that “#Beefban if Hinduism takes away the right to choice of food, i rather not be a hindu. @narendramodi @BJP4India cant decide what people eat”.
— Vishal Naik 🇮🇳 (@Vishal_VN) May 31, 2017
In his second tweet, he followed with a sort of an explanation to his statement, where he clarified that he is a vegetarian by choice, and a follower of PM Narendra Modi, but would eat beef as an act of protest. He wrote, “#Beefban I am a strong supporter of @narendramodi & a vegetarian for life. But I will now eat Beef only in India to support freedom of food.”
— Ashish Mishra pune (@aashish81us) May 31, 2017
These words just had to attract a lot of rage, and so they did. Twitteratti was furious at Keyur Joshi, with being widely dismissed for his “impudence”. Soon, the price for these words became heftier, when people began to channelize their anger toward MakeMyTrip. Many users on Twitter started to post that they gave the MakeMyTrip app one star review and then uninstalled it. Hashtag BoycottMakeMyTrip soon began to trend on Twitter. ALSO READ: Here’s why app-based companies care so much about ratings, install base
— Blunt Indian Girl (@BluntIndianGirl) May 31, 2017
Meet Keyur Joshi, a cofounder of make my trip who is a vegetarian but will now eat beef just to put Hindus into their place. pic.twitter.com/VhTNdi10pM
— Sonam Mahajan (@AsYouNotWish) May 31, 2017
The travel company soon tried to get things under control by sending out a tweet with an explanation. MakeMyTrip tweeted that theKeyur Joshi’s views are his personal thoughts and they do not reflect the views of the company. They said he was not a current employee of MakeMyTrip. RELATED: Snapchat denies calling India a ‘poor country’; BoycottSnapchat trends on Twitter
The views expressed by Mr.Joshi on Twitter are his personal thoughts & do not reflect the views of MMT. He is not a current employee of MMT
— MakeMyTrip.com (@makemytrip) May 31, 2017
— Shefali Vaidya (@ShefVaidya) May 31, 2017
Even Joshi attempted a damage control by then sending out a tweet saying that whatever he posted was his personal views and had nothing to do with MakeMyTrip. And that if he hurt any sentiments he apologizes for the same and “withdraws his tweets unconditionally.”
— Wali (@iamWali10) May 31, 2017
Interestingly, just hours after that, Keyur Joshi’s account disappeared from the website. However, neither the clarification from MakeMyTrip nor Joshi’s exit from Twitter has calmed things down, users on Twitter are still as furious as they were hours ago. ALSO READ: Snapdeal app uninstalled, downgraded instead of Snapchat