A new entrant in the Indian market, BRITZO launched its smartphone brand “iVVO” on Tuesday, followed by the rollout of eight smart 2G feature phones segmented across five product categories; BEATZ, PRIMO, SELFEE, TUFF, and VOLT as part of the “Make in India” initiative. Also Read - Phone numbers of WhatsApp Web users are now available on Google search: Report
All of the launched products are priced from Rs 649 to Rs 5,999. Also Read - Signal down due to huge user influx; company working on a fix
Features like multilingual support with over 22 Indian languages, phone-based WhatsApp, Wi-Fi tethering, facial recognition and shatterproof smartphone screens are aimed at the rural population, BRITZO said in a statement.
The company is planning to launch its first 4G feature phone “Skipper” along with two Android Go 4G smartphones as part of their “Storm” series.
“Storm Lite” and “Storm Pro” with Android Oreo (Go edition) will be launched with 8MP front camera with dual selfie flash, 8MP rear camera with flash and auto-focus, shatterproof screen and face unlock.
“Storm Lite” is priced at Rs 4,999 and comes with 1GB RAM and 8GB storage. “Storm Pro” houses a 2GB RAM and 16GB onboard memory and is priced at Rs 5,999.
The company said it would set up an assembling unit in Greater Noida and is planning to mobilise Rs 100 crore towards the “Make in India” initiative.