Saregama India’s Carvaan, a portable digital audio player with 5,000 evergreen Hindi songs, is set to touch the one million sales mark in 16 months, the company said on Friday.
Carvaan was introduced at a time when the world was going gung-ho about shift of music consumption pattern from physical to digital.
“The brand launched its first music speaker cum digital audio player in the form of Carvaan in 2017. Saregama is all set to celebrate the 1 million milestone with Carvaan this month,” a Saregama India release said Friday.
Though, the company did not reveal revenue but said it has versions of Carvaan with prices ranging from Rs 2,490 to Rs 14,990 for the top model.
Saregama said it become a rage among the millennials and non-millennials alike.
Fusing digital technology, it offers an app allowing users to choose the song they want to hear or create their own playlist.
The product won the of South Asia Brand of the Year title at Campaign Asia Awards 2018, the company said.
This is published unedited from the PTI feed.