The latest watchmaker to jump onto the smartwatch brigade is reportedly Casio. According to the Wall Street Journal, the Japanese company has been working on the wearable for the past four years, and is planning on launching it next year. Also Read - Casio G-Shock NASA Edition digital watch costs just $130, but is still pretty hard to getAlso Read - Casio unveils new Pro Trek Wear OS-based smartwatch for hikers
Casio is known for its digital watches, and in a way can be credited as the company that came up with smart watches first. When other companies were coming out with analogue watches, Casio made the digital wrist watches popular. It also came up with the popular calculator watch, which fit a keypad on your writs. Back in 1999, the Japanese company also launched a watch with a built-in GPS, which was a first at that point of time.
This time however, the company wants to take its watches to the next level and get them connected. Unlike Apple and other smartwatch makers, Casio is targeting the mass market and wants to sell a smartwatch, which is first and foremost a watch.
Casio president Kazuhiro Kashio is said to have rejected many prototypes including one, which was a bulky phone-watch hybrid. The theme seems simple We are trying to bring our smartwatch to a level of watch perfection: a device that won t break easily, is simple to put on and feels good to wear, Kashio says.
Kashio says that the smartwatch will launch in March 2016, and will be priced on par with the entry-level Apple Watch.
Casio isn t the first traditional watchmaker that has seen the lure of smartwatches. Earlier this year, Tag Heuer partnered Google and Intel to develop the first luxury smartwatch. The Android Wear smartwatch is expected to launch sometime next year, with a price tag around $1,000.