Fitbit unveiled its latest fitness-related wearable last night at CES 2016, called the Blaze, which will go on sale sometime in March priced at Rs 19,999. Also Read - Google Wear OS updated at I/O 2021, co-developed with Samsung and FitbitAlso Read - Here's the reason why NASA is offering Fitbit Charge 4 fitness device to employees
The Fitbit Blaze will be available with black, blue and plum colored bands in March. Leather bands and stainless steel bands too will be available at the time of launch, but the pricing is not known yet. Last night, Fitbit did reveal the US prices for the bands $100 (Rs 6,600 approximately) for the Leather band, and $130 (Rs 8,600 approximately) for the Stainless Steel band.
As far as the design is concerned, the Fitbit Blaze looks like a smartwatch (read Apple Watch) at first glance. Look closely though, and you will notice that it is essentially a module that snaps onto different sorts of bands. The module features a hexagonal watch face with a color display, and custom watch faces, but being a Fitbit wearable its core functionality still remains fitness tracking. It can track your steps, heart rate, and sleep.
Additionally, the Fitbit Blaze also offers a feature called FitStar that provides users with a bunch of workout videos from professional trainers, and another feature called SmartTrack that essentially recognizes your workout automatically.
As a former professional athlete, nothing gets me more motivated than a great coach, said Tony Gonzalez, football legend and FitStar Trainer. FitStar Personal Trainer offers workouts you can do anytime, anywhere, using your computer, tablet or phone and it s only getting easier, thanks to this new integration with Fitbit Blaze.
The Blaze is compatible with Android and iOS smartphones, and the company claims that it has a battery life of up to five days.