CES 2018: AMD CEO says their processors are cheaper than Intel’s

AMD chief claims Nvidia GT 1030 graphics card offers the same performance as Intel Core i5-8400 but at $120 less.

  • Published: January 16, 2018 12:55 PM IST

Despite the Meltdown and Spectre vulnerabilities in its chips, AMD seems to be geared up for the new year. At the CES 2018, AMD CEO talked about how the company’s processors offer just as much an Intel chip, however, at a cheaper price.

“Our goal is to make sure that we provide step-function improvements for our customers,” AMD CEO Lisa Su told Yahoo Finance at CES 2018 last week. “If you look at our Ryzen product line, for example, at every price point we offer more threads, more multithreaded performance.”

AMD’s Su claimed that one of its Ryzen products, which puts computer processing and graphics on one chip, offers comparable data-crunching performance to an Intel Core i5-8400 with Nvidia GT 1030 graphics card, but for $120 (about Rs 7,600) less.

In the interview, AMD’s chief repeatedly stressed that for the company its less about the sheer chip performance and more about the experiences those chips provide, from gaming to virtual reality and augmented reality. And while AMD continues to be positive about both virtual reality and augmented reality, Su believes that VR still has room for improvement.

“What has held [VR] back a little bit or kept it from what’s called more ‘mainstream’ is just how do we get the experience good enough — the good enough experience inferring that you’re getting the full immersive experience without any side effects,” Su said. “Once we get wireless headsets out there, I do believe VR … not just AR … can be a driver for us over the next few years.”

  • Published Date: January 16, 2018 12:55 PM IST