Chinese smartphone maker Vivo is set to enter the fast-growing smartphone market in India with the launch of the much-awaited Vivo X5Max on December 15th, the company announced. Over the past few months, the company has been aggressively growing into new regions and marketing its phones. According to a Canalys report, its market share rose from 2 percent to 6 percent in China, making it surpass Apple to claim the sixth largest phone seller in the country. Earlier this week, the company inked a strategic marketing and communication partnership with Viacom18 Integrated Networks Solutions (INS), to promote its products.
The company launched its first smartphone in China in 2011, but it wasn’t until this year when it started entering other regions. It recently started selling its handsets in Thailand, Malaysia, Indonesia, and Myanmar. Vivo has plans to launch as many as five models in India ranging from Rs 7,000 to Rs 40,000. But on December 15th, the company is expected to launch only the X5Max. The company has broader plans for India and intends to establish its manufacturing units in the country over the next three years. It has already partnered with 20 distributors in 20 states.
Its partnership with Viacom18 entity will help it in marketing and brand communications activities, and also while distributing its media content hopefully via Viacom18’s brands such as MTV, Vh1, Colors and Comedy Central to various target audiences. According to a Financial Express report, the company could partner with RJio to bundle 4G mobile and services when it starts its 4G operations in the country.
As for Vivo X5Max, the phone’s 4.75mm waistline is touted as the world’s thinnest smartphone. From its listing on a certification website, the phone sports a 5.5-inch display with full HD screen resolution. It is powered by a 1.7GHz octa-core Mediatek processor paired with 2GB of RAM and 16GB of expandable internal storage.
The phone comes with a 13-megapixel shooter at the back and a 5-megapixel selfie snapper upfront. The dual-SIM capable X5Max supports 4G LTE connectivity and runs Android 4.4.4 on top. To achieve such thinness, the company has reportedly shifted 90% of the internal components to the sides of the screen.