comscore Clips app by Apple: Steroid shot for your social media obsession
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Clips app by Apple: Steroid shot for your social media obsession

Clips is a bag of something old, something borrowed and something new!

Apple-clips

The world is going through a phase of social media frenzy. And Apple wants in. But not just for the heck of it. The company has hopped in one step ahead of the existing social media apps. Apple has just announced a new app called Clips built in-house. The app amalgamates the best features of the most popular social media apps, like Snapchat, Instagram, Prisma, and Apple s own iMovie, and puts them all together to give you a video-making, photo-editing app, which by the way, is nothing like Apple s core camera app. Also Read - Your Facebook, Twitter, Instagram account can get deleted if you do this

Also Read - New iPhone SE to be the most affordable 5G phone from Apple, to launch in 2022

Before you rush to trying the app out, impulsively heading to the App Store to download it, then relax. Calm down, because Clips will be available starting April. The app will be compatible with iPhone 5s and later, the new 9.7-inch iPad, all iPad Air and iPad Pro models, iPad mini 2 and later, and iPod Touch 6th generation, just that these devices must be running the latest iOS 10.3. Also Read - iPhone 13 launch date and more details tipped as part of new leaks

While Clips sounds like just another video and photo editing app, it bears a surprising number of features. Of course, many of these look borrowed, but it also comes with some unique Apple-y features, one of which is recording audio onto your videos (but we ll come back to that later!).

The homepage of the app, is somewhat like Apple s own camera app, which is a capture screen, and it is square-ish like Instagram, with an option to choose from Photo, Video, and Library down below. At the very bottom of the screen there s a timeline, because while you can technically shoot single photos or videos with Clips, Apple has designed it in a way that encourages stringing together a sequence of clips, somewhat similar to iMovie. Right above that reel of timeline, are the three icons for sound on/off, a scissor icon for trimming or editing, and bin icon to let you discard a capture. At the top, there are four options for styling or customizing the video, first is Live Titles (which is also one of the new Apple-y features we talked about), then there are Filters (not something you haven t seen before, may be Instagram or Apple s own camera app), Overlays (with emoticons etc), and Posters (which are quite similar to Prisma filters).

Apple-clips-image

Now, talking about the Live Titles we mentioned before, the feature is one of highlights of the Clips app. It essentially lets users create animated captions and titles using just their voice. Basically, this means you don t have to type in the text overlay; you can tap the Live Title option, choose a style, and then record your voice while the app translates that to text. It will do this in 36 different languages, too. So you can add effects including comic book filters, speech bubbles, shapes and full-screen animated posters to a video, and put text into it with just your voice! ALSO READ: Apple iPhone 7, iPhone 7 Plus red color variant launched

Other than Live Titles, there is also a Text option that you can see on the extreme right in the four listed option on top of the app. Text works similar to Snapchat, where you tap on it, add whatever words you want, choose color, etc. However, surprisingly doodling and scribbling, which one kind of popular feature now among most photo-centric apps, is missing from Clips.

Further, making these videos and editing picture is apparently very simple as well. All a user needs to do is touch and hold a single button to shoot live video and photos, or add them from the Photo Library. Clips will let you shoot or upload single video clips up to 30 minutes long, and the final video s total run time can go up to 60 minutes. Then add those filters, speech bubbles, shapes or emoji. Users can also add full-screen posters with animated backgrounds and customizable text. Plus, if voice over is not your thing, Clips also has dozens of music soundtracks to choose from, and they automatically adjust to match the length of a video. This somewhat reminds me of the memories video in Apple s Photo Library on iPhone and iPads. ALSO READ: Here s why Facebook Messenger, WhatsApp, Snapchat, Instagram have all turned into each other s clones

Now, what really makes this app a steroid for the social media addicts is its compatibility with all other platforms. Why this is a thing to be really pointed out? Because Apple is quite capable of releasing feature like Live Photos, which work only within its own ecosystem. However, with Clips, content can be shared directly to popular social networks and video websites, including Instagram, Facebook, YouTube, Vimeo and more.

Additionally, Apple is rolling out something called Smart Suggestions for the first time, which means the app will suggest people you might want to share as an iMessage based on the same facial recognition software used in Apple s Photos app. So, if I make a video with Hugh Jackman on Clip and (like it s no big deal) he is also on my contact list and on iMessage, the app will automatically recognize his contact and suggest me to share the video with him first.

While Clips comes with a burst of features, which sound quite relevant with the given trends. We will really know about its success once it s globally rolled out. But my permutation says this will be a big hit. Plus, if you come to think of it, these feature could have just been added to Apple s default camera app, but the reason Apple released a standalone consumer AR (Augmented Reality) app, this may just be a precursor to the company s AR-dominant future plans.

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  • Published Date: March 22, 2017 10:39 AM IST



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