Software services major Cognizant has acquired US-based Idea Couture for an undisclosed amount to boost its digital technologies offering. Idea Couture, which specializes in designing and prototyping products, services and business models, will become part of Cognizant Digital Works, Cognizant said. However, terms of the deal were not disclosed. Also Read - Free Fire redeem codes for June 23: How to get Justice Fighter and Vandals Rebellion Weapons Loot crate, Diamond Voucher, etc for freeAlso Read - Moto G60S, G50 5G and Edge 20 Lite coming soon: More Motorola midrange phones for 2021?
Cognizant Digital Works combines human insight, strategy, design, technology, and industry expertise to create innovative solutions at enterprise scale. Based in Toronto, the privately-held Idea Couture has offices in the US, Europe and Latin America. It has over 170 social scientists, strategists, anthropologists, user experience experts, designers and connected product developers. Its customers include companies like Samsung, PepsiCo, Cox, Citi Ventures, Kroger, ConAgra Foods among others.
“Idea Couture has a track record of success in managed innovation, including rapidly envisioning, designing and prototyping digital solutions to help companies create connected products, engage customers, and deploy new business models for growth and competitive advantage,” Cognizant Digital Works Executive Vice President Gajen Kandiah said. This will accelerate Cognizants ability to help clients transform their customer experiences, core business processes, partner relationships, and supporting systems, he added.