In what is the first of its kind event, TV channel Comedy Central will be holding a five-day comedy festival on Twitter. The festival will centered around the #ComedyFest hashtag and will include American comedians like Mel Brooks and Amy Schumer posting jokes and video links on Twitter and video-snippets of their acts on Vine, NYT reports. Also Read - Twitter Voice Tweets rolling out for iOS: What are they, how to send
The festival will start by live-streaming a discussion, wherein a lineup of comedians and Hollywood director Judd Apatow will try to convince technology-averse Mel Brooks to join Twitter. The discussion will be followed by comedian Steve Agee hosting a ‘Vine-Dining’ party, where he will post six second stories and jokes on Vine followed by the #ComedyFest hashtag. Also Read - World Emoji Day 2021: Twitter reveals 10 most used emojis in 2021 in India
To further cater to a growing number of online audiences, Comedy Central is also set to launch a mobile app called CC:Stand-Up. The free app will offer videos of stand-up acts and will also use an algorithm similar to the one used on Amazon to help users discover new comedians. “One of these days we will be ambivalent about where people watch Comedy Central,” Steve Grimes, the company’s senior vice president for digital media, told the NYT. The app is expected to be launched sometime next month, but for now there’s no word on what platforms the app will be available on.