The tablet market is declining world over, and India too isn’t spared of this trend. Tablet shipments in the consumer segment recorded a yearly drop of 27 percent in Q2 2017, reveals a new report by IDC. On a quarter-on-quarter basis too, shipments were down by about 14 percent. One of the reasons for the sluggishness was the uncertainty over GST that rolled out during the quarter. Consumers waited for its full impact to play out, thus bringing down demand. Also Read - Galaxy S21 FE to support 25W charging but will Samsung put it in the box?Also Read - Samsung Galaxy M32 launch in India next week: Top specs, price around Rs 15,000, more
Tablet vendors too were affected by the new tax regulation. “Uncertainty about the levy of the new tax structure, restricted the stocking of inventory and in turn leading to limited sell-in of tablets, IDC states. However, overall tablet shipments grew marginally by 2.9 percent to 7.22 lakh units largely driven by commercial and government buying. This indicates that consumers are more inclined to buying large-screen smartphones or pure-play laptops as opposed to opting for an in-between device. But tablets come in handy for government projects. ALSO READ: 4G tablets to constitute 50% market share in 2017: Cybermedia research Also Read - Apple sells more iPads in early 2021 than ever, grows along with Samsung
The second quarter also brought about a change in the pecking order of tablet manufacturers. Lenovo surpassed Samsung to become the largest tablet vendor in India with a market share of 21.8 percent as it saw shipments grow by 12.6 percent. Lenovo’s growth was largely driven by enterprise buying. Samsung, meanwhile, claimed the second spot with a market share of 20.6 percent. Datawind, iBall and Apple made up the remainder of the top five players. Apple though witnessed a massive 49.6 percent quarterly jump in shipments riding on the cheaper ($329) iPad model that seems to have worked wonderfully for the company. ALSO READ: How the Apple iPad defied industry trends in a declining tablet market
Going ahead into the festive quarters, IDC expects consumer segment shipments to pick up. However, vendors are most likely to focus on large-scale government buying as that is turning out to be a more lucrative avenue for them. “Digital projects across Government and Education sectors are the key driving verticals for the growth of the commercial sector.Vendors have arrayed their portfolios and shifting their focus to target these verticals to remain relevant in the category,” Celso Gomes, Associate Market Analyst, Client Devices, IDC India, said in a statement.