A new survey by Adobe shows that even though rise of design-led thinking in the realm of business is having a positive effect on creative professionals in India, nearly half of them feel that they are not being sufficiently trained in new skills. The findings of the 2016 Creative Pulse survey of more than 1,700 creative across Asia Pacific (APAC) which includes graphic designers, web designers, artists and web designers, among others, showed a clear increase in the emphasis laid on design and creativity in businesses across the country. Also Read - Adobe Flash Player bids adieu, uninstall it right nowAlso Read - Adobe Photoshop, Premiere Pro, After Effects and other apps get new features
The rapid growth of mobile devices and emergence of technologies such as Augmented Reality and Virtual Reality are challenging creative world over to create content faster than ever before, said Kulmeet Bawa, Managing Director – South Asia, Adobe. The report also found that Indian creative artists have a higher desire to learn (83 percent) and feel motivated to finding new solutions to design-led challenges (61 percent). This is higher (by 11 percent and 20 percent respectively) than their peers in APAC region, Adobe said in a statement. But 43 percent of the creative artists in the country feel that they are not being sufficiently trained in new skills, the study showed.
Most creative professionals in the country feel that proficiency in technology and access to best-in-class tools, combined with intuitive creative excellence will be the deal breaker. Creative artists in India cite that the most important skills over the next year would be to acquire (User Experience)/UI (User Interface) design (37 percent) and app development (20 percent), the report said.
Overall, the findings of the survey highlighted that creative artists in India are today driving a bigger impact within their organizations. Today, we are seeing businesses in India increasingly acknowledge the value of creativity in driving business results, and find several companies taking steps to involve creative in their strategic plans as well as boardroom discussions, Bawa said. ALSO READ: Adobe unveils VR, motion graphics ahead of IBC 2016