Tata Group promoted electronics retail chain Croma and Snapdeal today entered into a strategic partnership to sell products online. As per the agreement, Snapdeal will create “Croma’s Flagship Store” on its e-commerce portal to sell electronics items including mobiles, tablets and laptops.
The two will jointly work towards market development initiatives; establish joint collaboration on customer and vendor outreach programs and category development. Both brands would also be looking at exclusive launches of products and brands belonging to the select categories.
Kunal Bahl, Snapdeal co-Founder & CEO said, “This is a big moment for us, where Croma and Snapdeal.com will now leverage their offline and online presence respectively and work jointly to offer a more holistic shopping experience to consumers across the country.” Infiniti Retail Ltd, a 100 percent subsidiary of Tata Sons runs Croma stores. Launched in October 2006, Croma has 96 outlets across 16 major cities of India and sells over 6000 products.