comscore Data Privacy: LinkedIn reportedly misused data of 18 million non-user emails to target Facebook ads
News

Data Privacy: LinkedIn reportedly misused data of 18 million non-user emails to target Facebook ads

After Facebook and Google, now Microsoft’s LinkedIn is the latest social network to violate data privacy regulations.

  • Published: November 26, 2018 12:31 PM IST
linkedin-logo

Microsoft s social networking platform for professionals, LinkedIn, has close to 600 million users. And while Facebook and Google has been caught indulging in inappropriate data practices, it s now LinkedIn s turn. The platform has been called out on several occasions on how it suggests those uncanny connections to you. Also Read - Facebook Messenger merged with Instagram DMs: All you need to know

Also Read - Google Pixel 4a India launch on October 17: Check specifications, features

Now, according to a report issues by Ireland s Data Protection Commission (via TechCrunch), LinkedIn used millions of email addresses of non-LinkedIn users to target Facebook ads. The Data Protection Commission conducted an audit after receiving a complaint, and found that LinkedIn violated the data protection regulations. Also Read - Google Pixel 5, Pixel 4a 5G announced: 5G, wide-angle cameras, big batteries and more

Watch: Xiaomi Redmi Note 6 Pro First Look

To grow its user base, LinkedIn processed hashed email addresses of approximately 18 million non-LinkedIn members, the report said. These non-LinkedIn users were then used to target with ads on Facebook. TechCrunch pointed out the a number of companies have moved their data processing operations to Ireland before new European data regulations were implemented. The DPC further said that the complaint was ultimately amicably resolved, and LinkedIn stopped processing data of non-members.

We appreciate the DPC s 2017 investigation of a complaint about an advertising campaign and fully cooperated. Unfortunately, the strong processes and procedures we have in place were not followed and for that we are sorry. We ve taken appropriate action, and have improved the way we work to ensure that this will not happen again. During the audit, we also identified one further area where we could improve data privacy for non-members and we have voluntarily changed our practices as a result, Denis Kelleher, Head of Privacy, EMEA, for LinkedIn told the publication.

LinkedIn s move to stop using user data without consent indicate that the company is working in good faith. However, this also indicates how tech companies are willing to push the boundaries when it comes to user data and increase their user base.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel.
  • Published Date: November 26, 2018 12:31 PM IST



new arrivals in india

Poco X3
Poco X3

16,999

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

14,999

Oppo F17
Oppo F17

17,990

Samsung Galaxy M51
Samsung Galaxy M51

24,999

Poco M2
Poco M2

10,999

Oppo F17 Pro
Oppo F17 Pro

22,990

Realme 7 Pro
Realme 7 Pro

19,999

Realme 7
Realme 7

14,999

Xiaomi Redmi 9A
Xiaomi Redmi 9A

6,799

Vivo Y20
Vivo Y20

12,990

Xiaomi Redmi 9
Xiaomi Redmi 9

8,999

Nokia 5.3
Nokia 5.3

13,999

Motorola Moto G9
Motorola Moto G9

11,499

Realme C15
Realme C15

9,999

Realme C12
Realme C12

8,999

Samsung Galaxy Note 20
Samsung Galaxy Note 20

77,999

Xiaomi Redmi 9 Prime
Xiaomi Redmi 9 Prime

9,999

Oppo Reno4 Pro
Oppo Reno4 Pro

34,990

Samsung Galaxy M01 Core
Samsung Galaxy M01 Core

5,499

Realme 6i
Realme 6i

12,999

Asus Rog Phone 3
Asus Rog Phone 3

49,999

OnePlus Nord
OnePlus Nord

24,999

Infinix Smart 4 Plus
Infinix Smart 4 Plus

7,999

Xiaomi Redmi Note 9
Xiaomi Redmi Note 9

11,999

Samsung Galaxy M01s
Samsung Galaxy M01s

9,999

Vivo X50 Pro 5G
Vivo X50 Pro 5G

49,990

Vivo X50 5G
Vivo X50 5G

34,990

Realme C11
Realme C11

7,499

Poco M2 Pro
Poco M2 Pro

13,999

Realme X3
Realme X3

24,999

Realme X3 SuperZoom
Realme X3 SuperZoom

27,999

Tecno Spark Power 2
Tecno Spark Power 2

9,999

Oppo A12
Oppo A12

9,990

Oppo A52
Oppo A52

16,990

Samsung Galaxy A21s
Samsung Galaxy A21s

15,999

Oppo Find X2
Oppo Find X2

64,990

Motorola One Fusion Plus
Motorola One Fusion Plus

17,499

Samsung Galaxy A31
Samsung Galaxy A31

20,999

Samsung Galaxy M01
Samsung Galaxy M01

8,999

Samsung Galaxy M11
Samsung Galaxy M11

10,999

Infinix Hot 9 Pro
Infinix Hot 9 Pro

9,999

LG Velvet
LG Velvet

Price Not Available

Xiaomi Mi Note 10 Lite
Xiaomi Mi Note 10 Lite

Price Not Available

Apple iPhone SE 2020
Apple iPhone SE 2020

42,500

Honor 30 Pro
Honor 30 Pro

Price Not Available

Honor 30
Honor 30

Price Not Available

OnePlus 8
OnePlus 8

44,999

OnePlus 8 Pro
OnePlus 8 Pro

54,999

Xiaomi Redmi Note 9 Pro
Xiaomi Redmi Note 9 Pro

13,999

Motorola Moto E4
Motorola Moto E4

8,999

Samsung Galaxy On Max
Samsung Galaxy On Max

9,775

nubia N2
nubia N2

15,999

Karbonn K9 Kavach 4G
Karbonn K9 Kavach 4G

5,290

Motorola Moto C Plus
Motorola Moto C Plus

6,999

Best Sellers