Batman’s home is extending its territory to encompass the Google Play store, as DC Entertainment commits to selling single issues on a weekly basis. Entire volumes of runs from the DC stable were already available on the Play store, though that didn’t mean there wasn’t room for improvement.
“Our Google customers were happy, but kept asking for our single issues,” DC Entertainment’s Hank Kanalz told CNET. “As you can imagine, this takes some work, so we wanted to build the infrastructure internally first, before rolling out.”
The change means that the entirety of DC’s catalog will be brought to Google’s storefront, with weekly updates every Wednesday in line with the print industry. And there doesn’t appear to be any fear of harming DC’s performance on Kindle, iBooks, Nook and the dedicated Comixology app.
“Even with the overlap of people using multiple devices, our Google customer is not cannibalizing our other sales — in digital or in print,” Kanalz said.
You can download the DC Comics app here.