End-to-end technology solutions provider Dell today said it has partnered with Iris Computers for distribution of its enterprise and end-user products and solutions. Also Read - Best laptops students can buy under Rs 30,000 in India in September 2021
The tie-up is expected to further enhance Dell’s newly launched distribution strategy, enabling it to reach Iris’ over 3,500 partner base, a release said here. “This business strategy (of collaboration) means greater profitability and more business growth for our channel partners,” Dell India executive director for marketing Ravi Bharadwaj said. Also Read - Best laptops under Rs 40,000 in July 2021: Mi Notebook 14, Asus VivoBook 14, and more
The Dell solutions which have been made available through the Iris partnership include optiplex, latitude and precision, besides end-user computing offerings for businesses among others, the release said . “We have collaborated with Dell to ensure that our products are easily and readily available to our partners and customers,” Iris chief executive Vishal Sopory said. Also Read - Amazon Prime Day sale last day: Best affordable student laptops available under Rs 30,000
While the partnership is meant for the northern and eastern markets of the country, it may be extended to pan-India later, he added. “Dell’s channel strategy is designed for fast and profitable growth for both the company as well as its partners. It seeks to empower partners with the best-in-class products, solutions and services,” Dell India Director for sales and commercial channel Swarnendu Mukherjee said.
Dell has at present over 2,500 channel partners in the local market who will benefit from increased access to Dell’s end-to end products and solutions, the company said.