End-to-end technology solutions provider Dell today said it has partnered with Iris Computers for distribution of its enterprise and end-user products and solutions. Also Read - Dell G15, G15 Ryzen Edition, Alienware M15 Ryzen Edition R5 launched
The tie-up is expected to further enhance Dell’s newly launched distribution strategy, enabling it to reach Iris’ over 3,500 partner base, a release said here. “This business strategy (of collaboration) means greater profitability and more business growth for our channel partners,” Dell India executive director for marketing Ravi Bharadwaj said. Also Read - Acer Aspire 5, Lenovo V14, Asus VivoBook 14, and more: Laptops under Rs 40,000
The Dell solutions which have been made available through the Iris partnership include optiplex, latitude and precision, besides end-user computing offerings for businesses among others, the release said . “We have collaborated with Dell to ensure that our products are easily and readily available to our partners and customers,” Iris chief executive Vishal Sopory said. Also Read - CES 2021: Dell Alienware m15 R4, m17 R4 refresh; Aurora Ryzen Edition R10 desktop announced
While the partnership is meant for the northern and eastern markets of the country, it may be extended to pan-India later, he added. “Dell’s channel strategy is designed for fast and profitable growth for both the company as well as its partners. It seeks to empower partners with the best-in-class products, solutions and services,” Dell India Director for sales and commercial channel Swarnendu Mukherjee said.
Dell has at present over 2,500 channel partners in the local market who will benefit from increased access to Dell’s end-to end products and solutions, the company said.